Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
Crave Streaming App Profile
Crave is a Canadian premium streaming app operated by Bell Media, headquartered in Toronto and founded in 2014. The service aggregates premium content including HBO and Showtime programming alongside Canadian original productions. Crave operates as a subscription-based international premium streaming offering and is listed on the State of Streaming directory with a link to its website (crave.ca). The directory entry includes related coverage links and site navigation but does not present new product launches, monetization changes, or dated corporate announcements.
Directory/company profile for a regional streaming publisher (Crave) — minor informational relevance to CTV/streaming ecosystems but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Crave is a streaming app and premium streaming service.
- Parent company: Bell Media.
- Headquarters: Toronto, Canada.
- Founded in 2014.
- Content includes HBO, Showtime, and Canadian original programming.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Walmart+ Launches in Canada with Crave Bundle
Walmart Canada launched its Walmart+ membership across the country in early June 2026, marking the service’s first expansion outside the U.S. The program is priced at $8.97/month or $89/year plus taxes and combines unlimited same-day delivery on eligible orders over $35, free shipping on eligible Walmart.ca orders, and a bundled Crave Standard with Ads subscription at no extra cost. Crave access requires creating or signing into a Bell Media account and includes HBO, Max Originals, recent films, Crave Originals, and programming from Canadian networks including CTV and Noovo. Additional incentives include up to six months free annually when paying with the Walmart Rewards Mastercard and a free trial for new users. The launch replaces and expands Walmart Canada’s prior Delivery Pass service.
Corus Launches STACKTV App in Canada
Corus Entertainment is rebranding its Global TV app as STACKTV, unifying free and premium content. The free tier remains, featuring on-demand shows, Global News live, and ad-supported channels. A paid STACKTV add-on, priced at $14.99 CAD per month via Prime Video after a 7-day trial, unlocks live and on-demand programming from Corus's major networks, including Global, The HISTORY Channel, and Disney Channel. The app is rolling out gradually across devices, with existing installations auto-updating. The move consolidates two separate experiences into one branded destination, simplifying access for Canadian viewers.
CBC Gem Directory Profile Added
State of Streaming hosts a directory profile for CBC Gem, the Canadian Broadcasting Corporation’s streaming service. The listing identifies CBC Gem as a Toronto‑based streaming app founded in 2018, operated by CBC, offering free and premium tiers with Canadian originals and international content. The directory page notes the service is classified as an international free ad‑supported offering and provides a link to the service website, but states there is currently no editorial coverage for CBC Gem on the publisher site.
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