Observed Signal · Jun 10, 2026 · Technical Release · Source: onlinemarketing.de · Impact: 4/5 · Sentiment: Neutral
Bing adds opt-out for Copilot AI answers
Microsoft has released a preview browser extension for Chrome and Edge that lets users toggle Copilot-generated AI answers in Bing search results. The feature, announced by Microsoft Search chief Jordi Ribas on X, allows users to hide or show Copilot responses with a single click; alternatively users can append "-ai" to queries to suppress AI answers. The extension is currently in preview and Microsoft has not said if the opt-out will become a built-in Bing or account setting. The move responds to user research indicating many people do not want AI summaries for every search; the article cites an Orbit Media study showing 23% consciously ignore AI summaries and 7% have disabled them, and notes DuckDuckGo’s No‑AI search page visits have tripled following competitors' AI pushes.
Major platform (Microsoft/Bing) released a user opt-out for AI answers; this can change search-result presentation, user behaviour, and competitive dynamics in search monetization and discovery.
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Key Takeaways & Evidence Grounding
- Microsoft published a preview browser extension for Chrome and Edge to toggle Copilot-generated answers in Bing.
- Announcement was made by Jordi Ribas, Microsoft’s Search chief, on X.
- Users can also append the suffix "-ai" to search queries to hide Copilot answers without the extension.
- Orbit Media (spring 2026) study: 23% of respondents consciously ignore AI summaries in search engines; 7% have disabled them.
- DuckDuckGo reported that visits to its No‑AI search page tripled following Google’s AI announcement.
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DuckDuckGo launches easy-access no-AI search extensions
DuckDuckGo has released new browser extensions for Chrome and Firefox that let users set its no-AI search experience (noai.duckduckgo.com) as the default. The AI-free search page omits AI-assisted answers, chat prompts, and reduces AI-generated images. DuckDuckGo reports strong traffic growth since Google announced an AI-first change to Search: no-AI page visits rose nearly 30% week-over-week earlier and spiked threefold on May 28, 2026, while U.S. app installs increased (18.1% week-over-week) and U.S. iOS installs peaked at 69.9% week-over-week. The company will add AI search controls to its Privacy Essentials extensions for more browsers and continues to offer its own optional AI chatbot and paid subscription services.
Microsoft Xbox creates new division for films, series, parks
Microsoft's Xbox gaming division announced the creation of a new business unit dedicated to films, television series, and theme park attractions. The move signals an expansion into entertainment and immersive experiences beyond video games, leveraging Xbox's intellectual property. This strategic diversification is part of Microsoft's broader ambition to grow its media and entertainment footprint, following trends seen across the industry. The new division will focus on developing and producing content based on Xbox franchises, potentially opening new revenue streams for the company. Financial details or a timeline for the division's operations have not been disclosed.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
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