Observed Signal · Mar 9, 2026 · Executive Appointment · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Azerion Elevates Roxanne Harley to VP of Strategy & Growth
Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly created role of VP Strategy & Growth. Harley, previously Azerion UK’s head of growth, will expand her remit to integrate the company's marketing insight, research, sales, creative studio, customer success stories and post-campaign analysis to support strategic planning, product development, GTM roadmaps and client growth. The promotion is presented as part of Azerion’s effort to unify advertising disciplines, data streams and technologies; the company recently launched a product called Mind Map in January that aims to deliver ads when consumers are most likely to respond.
Company-level executive promotion creating a new VP role at an AdTech platform; relevant to Azerion's organisational strategy but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Azerion created a new role, VP Strategy & Growth, and promoted Roxanne Harley into it.
- Roxanne Harley was previously Azerion UK’s Head of Growth and has worked at Azerion for nearly five years.
- In her new role Harley will bring Azerion’s creative studio, customer success stories and post-campaign analysis into strategic planning, product development, GTM roadmaps and client growth plans.
- Azerion launched 'Mind Map' in January, described as delivering ads when consumers are most likely to respond.
- Dean Nagib is UK Country Manager at Azerion and publicly commented on Harley’s promotion.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Azerion Boosts UK Team with Three Strategic Hires
Azerion has expanded its UK commercial team with three new hires to bolster its agency business and omnichannel advertising capabilities. Aurelie Mosengo Ipaon joins as Senior Client Success Manager from Publicis Media, focusing on campaign management to deepen partnerships with key clients and drive performance analysis. Natasha Rabinowitz becomes Senior Sales Manager, coming from Gumtree, and will manage agency relationships within Publicis Groupe companies including Zenith UK and Starcom, leveraging Azerion’s omnichannel tech to unlock new opportunities. Olivia Coxon is appointed Sales Manager, moving from JCDecaux, and will support OMD and PHD agency accounts, strengthening cross-network collaboration. Dean Nagib, Azerion’s UK country manager, said the hires reflect a commitment to invest in talent to act as a strategic partner and to deliver integrated, insight-driven solutions that connect creativity with performance across Azerion’s platform.
Azerion promotes Rebecca Callaghan to head of OOH
Azerion has promoted Rebecca Callaghan to the newly created role of Head of Out‑of‑Home (OOH), effective 25 March 2026. Callaghan joins the Azerion leadership team after more than ten years in traditional and programmatic DOOH, including two years as Azerion’s DOOH lead specialist and earlier roles at Yahoo, JCDecaux and Trinity Mirror. Her remit is to accelerate revenue growth, expand Azerion’s DOOH product set, drive commercial development and industry collaboration, and support both fully managed and self‑serve programmatic DOOH activations via Azerion’s Hawk business. Azerion frames the move as part of a broader push to embed programmatic DOOH (pDOOH) into omnichannel media planning, with emphasis on data, measurement, incrementality and cross‑ecosystem transparency.
Azerion names Rebecca Callaghan Head of Out-of-Home
Azerion has promoted Rebecca Callaghan to the newly created role of Head of Out-of-Home (OOH). The appointment underscores Azerion’s commitment to programmatic digital OOH (pDOOH) and embedding DOOH as a core element of omnichannel media planning. Callaghan brings more than ten years of experience across traditional OOH and programmatic DOOH, including two years as Azerion’s DOOH lead specialist and prior roles at Yahoo, JCDecaux and Trinity Mirror. In her new role she will focus on accelerating revenue growth, expanding Azerion’s OOH product, market education, and industry collaboration — coordinating media owners, data providers and technology platforms. Azerion intends to support both fully managed end-to-end solutions and self-serve activation via its Hawk business unit.
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