Observed Signal · Mar 23, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Azerion names Rebecca Callaghan Head of Out-of-Home
Azerion has promoted Rebecca Callaghan to the newly created role of Head of Out-of-Home (OOH). The appointment underscores Azerion’s commitment to programmatic digital OOH (pDOOH) and embedding DOOH as a core element of omnichannel media planning. Callaghan brings more than ten years of experience across traditional OOH and programmatic DOOH, including two years as Azerion’s DOOH lead specialist and prior roles at Yahoo, JCDecaux and Trinity Mirror. In her new role she will focus on accelerating revenue growth, expanding Azerion’s OOH product, market education, and industry collaboration — coordinating media owners, data providers and technology platforms. Azerion intends to support both fully managed end-to-end solutions and self-serve activation via its Hawk business unit.
Signals Azerion’s investment in programmatic DOOH and expansion of its omnichannel offering; relevant to DOOH market growth and programmatic adoption but not an industry‑shifting platform policy or major-platform technical release.
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Key Takeaways & Evidence Grounding
- Azerion promoted Rebecca Callaghan to the newly created role of Head of Out-of-Home (OOH).
- The role emphasizes programmatic digital OOH (pDOOH) and integrating DOOH into omnichannel planning.
- Callaghan has more than ten years of OOH and programmatic DOOH experience and spent two years as Azerion’s DOOH lead specialist.
- Her prior employers include Yahoo, JCDecaux, and Trinity Mirror.
- Her remit includes accelerating revenue growth, expanding the OOH product, market education, and industry collaboration across media owners, data providers and technology platforms; Azerion will support managed and self-serve activation via Hawk.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Azerion promotes Rebecca Callaghan to head of OOH
Azerion has promoted Rebecca Callaghan to the newly created role of Head of Out‑of‑Home (OOH), effective 25 March 2026. Callaghan joins the Azerion leadership team after more than ten years in traditional and programmatic DOOH, including two years as Azerion’s DOOH lead specialist and earlier roles at Yahoo, JCDecaux and Trinity Mirror. Her remit is to accelerate revenue growth, expand Azerion’s DOOH product set, drive commercial development and industry collaboration, and support both fully managed and self‑serve programmatic DOOH activations via Azerion’s Hawk business. Azerion frames the move as part of a broader push to embed programmatic DOOH (pDOOH) into omnichannel media planning, with emphasis on data, measurement, incrementality and cross‑ecosystem transparency.
Azerion Unveils Major Updates and Strategic Partnerships
Azerion published a blog post aggregating a series of corporate announcements across hires, product launches, integrations and partnerships. Highlights include internal promotions (Rebecca Callaghan to head of out‑of‑home; Roxanne Harley to VP Strategy & Growth; Maarten van Maaren as Commercial Director Netherlands), the launch of a dedicated Vex IP platform for Azerion Casual Games Studio, integration of GDR data into Hawk (Azerion’s DSP) to enable privacy‑first geo‑demographic targeting in Europe, expanded partnership between Hawk by Azerion and Adsquare to enable omnichannel data solutions across new markets (LATAM, Middle East, US and additional European countries), DOOH capability enhancements via Xibo CMS integration, and several in‑game advertising and programmatic DOOH campaign case studies and collaborations (including Maison El Nabil, Hijos de Rivera, GUT by Globant, GameDistribution and Tagesspiegel).
Azerion Boosts UK Team with Three Strategic Hires
Azerion has expanded its UK commercial team with three new hires to bolster its agency business and omnichannel advertising capabilities. Aurelie Mosengo Ipaon joins as Senior Client Success Manager from Publicis Media, focusing on campaign management to deepen partnerships with key clients and drive performance analysis. Natasha Rabinowitz becomes Senior Sales Manager, coming from Gumtree, and will manage agency relationships within Publicis Groupe companies including Zenith UK and Starcom, leveraging Azerion’s omnichannel tech to unlock new opportunities. Olivia Coxon is appointed Sales Manager, moving from JCDecaux, and will support OMD and PHD agency accounts, strengthening cross-network collaboration. Dean Nagib, Azerion’s UK country manager, said the hires reflect a commitment to invest in talent to act as a strategic partner and to deliver integrated, insight-driven solutions that connect creativity with performance across Azerion’s platform.
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