Collective Audience
Open-web audience data, advertising and managed marketing platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Collective Audience, Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 85 Broad Street, New York, NY 10004
- Company size
- 10–49
- Market role
- AdTech Vendor
- Ticker
- CAUD
- Official website
- collectiveaudience.co
What Collective Audience does
Collective Audience operates a hybrid B2B model combining platform software, ad monetisation tools and managed marketing services. It creates value by helping publishers and advertisers use first-party and zero-party data to segment audiences, activate campaigns, improve monetisation and measure outcomes. The platform layer aims to generate recurring software revenue, while the ad product and service layer monetise media activity and campaign execution.
Category differentiation
This is a public AdTech and MarTech operating company, not merely a media agency or a standalone AI model provider. It should also not be confused with general audience measurement businesses; its focus is activation, advertising formats and managed marketing execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Collective Audience is a US-listed AdTech and MarTech company focused on the open web. It sells a mix of software and services for audience data management, campaign activation, cookieless advertising formats and managed performance marketing. Its core products include AudienceCloud, a first-party data and activation platform, AudienceAds, an open-web advertising product built around native and video formats, and Audience Services, a managed marketing offering supported by proprietary AI tooling. The company makes money through a hybrid model: subscription and usage-based SaaS fees, campaign or media-linked advertising revenue, and managed services fees. Its direct customers are businesses rather than consumers, primarily publishers, brands, advertisers and agencies that want to identify audiences, improve monetisation and run campaigns without depending heavily on third-party cookies.
Company news briefing
Briefing updated:
Collective Audience has formalised its rebranding from OpenCloud and restructured its senior leadership, appointing Teri Gallo as CEO and Peter Bordes as CEO of Advertising & Media. This governance transition is accompanied by several board appointments, including Jeff White and Patrick Dolan. Product development has also advanced with the introduction of the AudienceAds Twitch content embedding format, designed to optimise advertising delivery through integrated social video content.
Business model & monetisation
The company uses a blended monetisation model. AudienceCloud follows a tiered SaaS approach with developer API access and plan-based feature limits. AudienceAds monetises through campaign-related pricing tied to ad delivery and performance, likely including spend-linked or impression-based commercial terms. Audience Services generates service revenue through retainers, outsourced or hybrid delivery models, and potentially performance-linked arrangements such as CPL or CPA programmes.
- Audience data and activation platform subscriptions
- Software Subscription
- Ad product and campaign monetisation
- Percentage Take-Rate
- Managed marketing services
- Service Fee
- API and usage-linked platform access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Collective Audience - The Odyssey SAS
IAB vendor record: 666
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- Taboola
Open-web performance advertising and publisher monetisation platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Collective Audience
What is Collective Audience?
Collective Audience is an open-web AdTech and MarTech company offering audience data software, advertising products and managed marketing services for publishers, brands, advertisers and agencies.
Who uses Collective Audience?
Its direct users and buyers are business customers, especially publishers, advertisers, agencies and marketing teams looking for audience activation, monetisation and campaign execution tools.
How does Collective Audience make money?
It generates revenue from SaaS subscriptions, usage-based platform access, campaign or media-related advertising revenue and managed services fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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