Observed Signal · Mar 15, 2026 · Market Expansion · Source: AudienceProject A/S News Monitor 2 · Impact: 2/5 · Sentiment: Positive
AudienceProject Launches Cross-Media Measurement Platform in Poland
AudienceProject announced on 2 March 2026 that it has launched its SaaS cross-media measurement solution in Poland. The platform offers independent, continuous measurement of reach and frequency for campaigns across the open web, social media, online video and connected TV, reporting total and incremental reach per channel. AudienceProject said the expansion responds to rising digital ad spend and demand for independent measurement in Poland. The company highlighted more than 15 years of experience and noted prior collaborations with advertisers, agencies and media owners including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia and PepsiCo.
Adds an independent cross-media measurement provider to the Polish advertising market, helping advertisers measure reach/frequency across web, social, video and CTV — useful regionally but not industry-shifting globally.
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Key Takeaways & Evidence Grounding
- AudienceProject launched its SaaS cross-media measurement solution in Poland on 2 March 2026 (press release from Warsaw).
- The platform measures campaign reach and frequency across open web, social media, online video and connected TV.
- It reports total and incremental reach for each channel to support campaign planning and optimisation.
- AudienceProject cites 15+ years of cross-media measurement experience and lists clients/partners including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia and PepsiCo.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AudienceProject Launches Independent Measurement Solution in Mexico
AudienceProject announced the launch of its SaaS cross-media measurement platform in Mexico on 22 September 2025. The always-on solution provides independent audience measurement for advertisers, enabling continuous measurement of reach and frequency across the open web, social media, online video, connected TV (CTV) and linear TV. The platform reports total and incremental reach by channel to support planning and optimisation of campaign budgets. AudienceProject positions the expansion to meet growing demand in Mexico — the second-largest ad market in Latin America after Brazil — and cites experience working with global advertisers and agencies. Company leadership quoted the market opportunity and the aim to deliver tangible business outcomes from cross-media measurement for Mexican advertisers.
AudienceProject Integrates with Netflix for Enhanced Ad Measurement
AudienceProject has launched a direct integration with Netflix to provide independent audience measurement of Netflix campaigns in the UK, Germany, France, Italy and Spain. The integration enables advertisers to measure Netflix campaign reach and frequency across all devices inside AudienceProject’s cross-media measurement platform, AudienceReport. Marketers can view Netflix campaign metrics standalone or combined with other channels including the open web, social media, online video, connected TV and linear TV to support cross-channel planning and optimisation. The announcement was made in a press release dated 1 October 2025, and AudienceProject framed the move as expanding independent, comprehensive cross-media measurement for advertisers.
Omnicom Media Group Wins L'Oréal's €350M Media Account
The Omnicom Media Group has won the media pitch for L'Oréal's €350 million account. The dedicated agency for the cosmetics giant will be named Beauty Co-Lab. The new agency is set to launch in January 2027. This follows the recent announcement that Wavemaker, the incumbent, lost the account. The article provides details on the agency structure and confirms the name of the new entity, but the full details are behind a paywall.
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