Observed Signal · Mar 19, 2026 · Product Launch · Source: AudienceProject A/S News Monitor · Impact: 3/5 · Sentiment: Positive
AudienceProject Integrates with Netflix for Enhanced Ad Measurement
AudienceProject has launched a direct integration with Netflix to provide independent audience measurement of Netflix campaigns in the UK, Germany, France, Italy and Spain. The integration enables advertisers to measure Netflix campaign reach and frequency across all devices inside AudienceProject’s cross-media measurement platform, AudienceReport. Marketers can view Netflix campaign metrics standalone or combined with other channels including the open web, social media, online video, connected TV and linear TV to support cross-channel planning and optimisation. The announcement was made in a press release dated 1 October 2025, and AudienceProject framed the move as expanding independent, comprehensive cross-media measurement for advertisers.
The integration expands independent measurement coverage to Netflix campaigns across five major European markets and supports cross-channel reporting including CTV — useful for advertisers and planners but not a sector-wide structural change.
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Key Takeaways & Evidence Grounding
- AudienceProject launched a direct integration with Netflix (press release dated 1 October 2025).
- The integration enables measurement of Netflix campaigns across all devices in AudienceProject’s AudienceReport platform.
- Measurement is available for advertisers in five European markets: the UK, Germany, France, Italy and Spain.
- Advertisers can access reach and frequency insights for Netflix campaigns alone or combined with open web, social media, online video, CTV and linear TV.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Audienceproject Integrates with Netflix for Enhanced Ad Measurement
Audienceproject, a Denmark-based measurement specialist, has launched a direct integration with Netflix to measure campaigns in five European markets—United Kingdom, Germany, France, Italy, and Spain—via its reporting platform. The integration provides advertisers with independent reach and frequency data for Netflix campaigns, which can be analyzed alone or together with other channels such as Open Web, Social, Online Video, Connected TV, and linear TV. Measurement is performed through an integration using hashed identifiers in a data clean room, allowing deterministic matching of panel participant IDs with Netflix campaign data, and enabling log-level insight into who saw an ad and how often. Audienceproject emphasizes that the method aims to improve precision of reach and frequency metrics. Robert Singleton, Partnerships Director at Audienceproject, notes the growing importance of streaming services in media consumption and the desire of advertisers to understand reach and impact on these platforms.
Disney+ Embraces Independent Measurement for Enhanced Ad Insights
Disney+ and measurement vendor Audienceproject have implemented a server-to-server integration that lets campaign data from Disney+ be matched directly with Audienceproject’s panel data. The change — an extension beyond a pixel-based approach announced at end of 2024 — is intended to make measurement more robust, simplify advertiser implementation, and improve privacy compliance. Audienceproject (founded 2010 in Copenhagen) positions itself as an independent reach and cross-channel measurement provider. The direct integration launches in the UK, Germany, France, Italy and Spain, with additional markets planned. German media agency Add2 GmbH has expanded its collaboration with Audienceproject and will use the vendor’s cross-media measurement and audience-verification tools to validate campaign delivery against defined target groups.
Audienceproject Adds Pinterest Measurement in Germany
Audienceproject has integrated Pinterest into its cross-media measurement platform, enabling advertisers and agencies in Germany and the UK to measure reach, audience profiles and efficiency of Pinterest campaigns. The integration provides independent, comparable audience and reach metrics for Pinterest both in isolation and alongside Open Web, other social media, online video and Connected TV. Audienceproject — founded in Copenhagen in 2009 and active in Germany since 2018 — positions the addition as part of broader direct platform integrations (recent examples include Disney+ and Netflix). The integration measures reach, target-group composition and delivery efficiency but does not replace full conversion or sales measurement. The Pinterest rollout starts in Germany and the UK, with further European markets planned later.
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