Observed Signal · Jun 23, 2026 · Partnership · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Audienceproject Adds Pinterest Measurement in Germany
Audienceproject has integrated Pinterest into its cross-media measurement platform, enabling advertisers and agencies in Germany and the UK to measure reach, audience profiles and efficiency of Pinterest campaigns. The integration provides independent, comparable audience and reach metrics for Pinterest both in isolation and alongside Open Web, other social media, online video and Connected TV. Audienceproject — founded in Copenhagen in 2009 and active in Germany since 2018 — positions the addition as part of broader direct platform integrations (recent examples include Disney+ and Netflix). The integration measures reach, target-group composition and delivery efficiency but does not replace full conversion or sales measurement. The Pinterest rollout starts in Germany and the UK, with further European markets planned later.
Introduces independent cross‑media measurement for Pinterest in Germany and the UK, improving comparability of a walled‑garden social platform alongside Open Web, video and CTV — useful for advertisers and agencies but not a major industry‑shifting change.
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Key Takeaways & Evidence Grounding
- Audienceproject integrated Pinterest campaign measurement for Germany and the United Kingdom.
- The integration delivers independent audience, reach and target‑group profiling within Audienceproject's cross‑media measurement platform.
- Audienceproject previously implemented deeper measurement integrations with Disney+ and Netflix.
- Audienceproject was founded in Copenhagen in 2009 and has been active in Germany since 2018.
- The integration measures reach, audience profile and efficiency but does not replace comprehensive conversion or sales measurement.
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Audienceproject Integrates with Netflix for Enhanced Ad Measurement
Audienceproject, a Denmark-based measurement specialist, has launched a direct integration with Netflix to measure campaigns in five European markets—United Kingdom, Germany, France, Italy, and Spain—via its reporting platform. The integration provides advertisers with independent reach and frequency data for Netflix campaigns, which can be analyzed alone or together with other channels such as Open Web, Social, Online Video, Connected TV, and linear TV. Measurement is performed through an integration using hashed identifiers in a data clean room, allowing deterministic matching of panel participant IDs with Netflix campaign data, and enabling log-level insight into who saw an ad and how often. Audienceproject emphasizes that the method aims to improve precision of reach and frequency metrics. Robert Singleton, Partnerships Director at Audienceproject, notes the growing importance of streaming services in media consumption and the desire of advertisers to understand reach and impact on these platforms.
AudienceProject Integrates with Netflix for Enhanced Ad Measurement
AudienceProject has launched a direct integration with Netflix to provide independent audience measurement of Netflix campaigns in the UK, Germany, France, Italy and Spain. The integration enables advertisers to measure Netflix campaign reach and frequency across all devices inside AudienceProject’s cross-media measurement platform, AudienceReport. Marketers can view Netflix campaign metrics standalone or combined with other channels including the open web, social media, online video, connected TV and linear TV to support cross-channel planning and optimisation. The announcement was made in a press release dated 1 October 2025, and AudienceProject framed the move as expanding independent, comprehensive cross-media measurement for advertisers.
Streaming Price Hikes Drive Ad-Supported Tiers
A recent Statista survey among 4,781 German consumers reveals that 51% use free ad-supported streaming services, while 46% pay for ad-supported subscriptions like Netflix's. The article analyzes ad loads across major streaming platforms in Germany, noting that Netflix, Disney Plus, Amazon Prime Video, HBO Max, Paramount Plus, and RTL Plus all offer ad-supported tiers, often as a cheaper entry point. Amazon Prime Video has doubled its ad load since launch to up to six minutes per hour, according to Adweek, though not officially confirmed. Paramount Plus shows up to nine minutes of ads per hour in the US, per Ampere Analysis. Apple TV Plus remains the only major service without an ad-supported tier, but still shows trailers and ads during live sports. The article also highlights that even premium tiers on some services may include promotional content.
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