Observed Signal · Mar 25, 2026 · Hiring · Source: AudienceProject A/S News Monitor · Impact: 1/5 · Sentiment: Positive
AudienceProject appoints Alessandro Stoppa as MD Italy
AudienceProject appointed Alessandro Stoppa as Managing Director for Italy, effective from the press release dated 8 September 2025. Stoppa brings more than 20 years of experience across SaaS, media, AdTech and MarTech, with senior roles at Meta, Rocket Fuel, Sizmek and most recently Amazon Ads where he served as Head of Italy Amazon Ad Tech Sales. He will work with AudienceProject’s leadership, customers and partners to expand the company’s presence and drive growth in Italy. The appointment follows AudienceProject’s launch of its cross-media measurement platform in Italy the prior year and reinforces the company’s focus on independent, cross-channel audience measurement.
A senior hire strengthens AudienceProject’s local presence and execution in Italy but is a company-level personnel update with limited wider industry impact.
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Key Takeaways & Evidence Grounding
- AudienceProject appointed Alessandro Stoppa as Managing Director for Italy on 8 September 2025.
- Alessandro Stoppa has over 20 years of experience in SaaS, Media, AdTech and MarTech.
- Stoppa previously held senior roles at Meta, Rocket Fuel, Sizmek and Amazon Ads (Head of Italy Amazon Ad Tech Sales).
- AudienceProject launched a cross-media measurement platform in Italy the previous year.
- Thomas Gregers Honoré is CEO of AudienceProject and welcomed Stoppa’s appointment.
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AudienceProject Appoints Bruno Furnari to Drive Innovation Forward
AudienceProject announced on 25 September 2025 that Bruno Furnari has been appointed Chief Product & Technology Officer. Furnari will lead product and technology strategy to scale AudienceProject’s SaaS platform and advance its cross-media measurement offerings for advertisers, agencies and publishers. He brings over 25 years of technology experience, including roles as General Manager / Director of Product & Tech at Amazon Ads and a decade at Nielsen where he worked on post-cookie measurement and audience segmentation. AudienceProject said the hire unifies product, technology and data science under one leader to accelerate innovation and support growth across markets.
Oliver Hülse Joins Audienceproject to Boost DACH Growth
Audienceproject, a Danish adtech company focused on cross-media audience measurement, has appointed Oliver Hülse as Managing Director for the DACH region (Germany, Austria and Switzerland) to drive growth. The move aims to deepen the company’s presence in Europe as demand for cross-media insights increases. CEO Thomas Gregers Honoré welcomed Hülse, praising his more than 20 years in adtech and his leadership track record. Hülse’s career spans Tomorrow Internet AG, Interactive Media, Adconion Media Group (now Amobee), Rocket Fuel in the DACH region, and Integral Ad Science (IAS), where he served as managing director in the DACH market. IAS was reportedly approaching an acquisition and delisting by a Canadian private equity firm. After consulting and a stint at Audigent (acquired by Experian), Hülse returns to focus on growth at Audienceproject in the DACH market. Michaela Schmitz, former DACH head, moves to Commercial Director.
AudienceProject Launches Cross-Media Measurement Platform in Poland
AudienceProject announced on 2 March 2026 that it has launched its SaaS cross-media measurement solution in Poland. The platform offers independent, continuous measurement of reach and frequency for campaigns across the open web, social media, online video and connected TV, reporting total and incremental reach per channel. AudienceProject said the expansion responds to rising digital ad spend and demand for independent measurement in Poland. The company highlighted more than 15 years of experience and noted prior collaborations with advertisers, agencies and media owners including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia and PepsiCo.
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