Observed Signal · Mar 18, 2026 · Hiring · Source: AudienceProject A/S News Monitor 2 · Impact: 2/5 · Sentiment: Positive
AudienceProject Appoints Bruno Furnari to Drive Innovation Forward
AudienceProject announced on 25 September 2025 that Bruno Furnari has been appointed Chief Product & Technology Officer. Furnari will lead product and technology strategy to scale AudienceProject’s SaaS platform and advance its cross-media measurement offerings for advertisers, agencies and publishers. He brings over 25 years of technology experience, including roles as General Manager / Director of Product & Tech at Amazon Ads and a decade at Nielsen where he worked on post-cookie measurement and audience segmentation. AudienceProject said the hire unifies product, technology and data science under one leader to accelerate innovation and support growth across markets.
Leadership hire strengthens a measurement-focused B2B SaaS vendor's product and technology capability, which can incrementally affect measurement solutions used by advertisers, agencies and publishers.
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Key Takeaways & Evidence Grounding
- AudienceProject appointed Bruno Furnari as Chief Product & Technology Officer on 25 September 2025.
- Furnari will lead product and technology strategy to scale AudienceProject’s SaaS platform and cross-media measurement solutions.
- Bruno Furnari has over 25 years of technology experience, including senior product and tech leadership at Amazon Ads and ten years at Nielsen.
- AudienceProject unified product, technology and data science under single leadership as part of the appointment.
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AudienceProject appoints Alessandro Stoppa as MD Italy
AudienceProject appointed Alessandro Stoppa as Managing Director for Italy, effective from the press release dated 8 September 2025. Stoppa brings more than 20 years of experience across SaaS, media, AdTech and MarTech, with senior roles at Meta, Rocket Fuel, Sizmek and most recently Amazon Ads where he served as Head of Italy Amazon Ad Tech Sales. He will work with AudienceProject’s leadership, customers and partners to expand the company’s presence and drive growth in Italy. The appointment follows AudienceProject’s launch of its cross-media measurement platform in Italy the prior year and reinforces the company’s focus on independent, cross-channel audience measurement.
Oliver Hülse Joins Audienceproject to Boost DACH Growth
Audienceproject, a Danish adtech company focused on cross-media audience measurement, has appointed Oliver Hülse as Managing Director for the DACH region (Germany, Austria and Switzerland) to drive growth. The move aims to deepen the company’s presence in Europe as demand for cross-media insights increases. CEO Thomas Gregers Honoré welcomed Hülse, praising his more than 20 years in adtech and his leadership track record. Hülse’s career spans Tomorrow Internet AG, Interactive Media, Adconion Media Group (now Amobee), Rocket Fuel in the DACH region, and Integral Ad Science (IAS), where he served as managing director in the DACH market. IAS was reportedly approaching an acquisition and delisting by a Canadian private equity firm. After consulting and a stint at Audigent (acquired by Experian), Hülse returns to focus on growth at Audienceproject in the DACH market. Michaela Schmitz, former DACH head, moves to Commercial Director.
AudienceProject Integrates with Netflix for Enhanced Ad Measurement
AudienceProject has launched a direct integration with Netflix to provide independent audience measurement of Netflix campaigns in the UK, Germany, France, Italy and Spain. The integration enables advertisers to measure Netflix campaign reach and frequency across all devices inside AudienceProject’s cross-media measurement platform, AudienceReport. Marketers can view Netflix campaign metrics standalone or combined with other channels including the open web, social media, online video, connected TV and linear TV to support cross-channel planning and optimisation. The announcement was made in a press release dated 1 October 2025, and AudienceProject framed the move as expanding independent, comprehensive cross-media measurement for advertisers.
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