Observed Signal · Jan 26, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Assertive Yield Boosts European Growth with Richard Ottoy's Appointment
Assertive Yield announced on 26 January 2026 that Richard Ottoy has been appointed senior vice president of sales for EMEA. Ottoy will lead the company’s commercial strategy across Europe, focusing on scaling presence in key markets (notably the EU5), expanding the EMEA sales team, hiring, and strengthening relationships with premium publishers and SSPs to drive revenue growth. He brings more than 20 years of ad‑tech experience, having held senior roles at OpenX, Sharethrough and TripleLift. Assertive Yield executives Sherzod Rizaev (COO) and Priti Powell (CRO) highlighted Ottoy’s market knowledge and team‑building experience as central to the company’s European expansion plans.
Senior commercial hire signals Assertive Yield’s push to expand EMEA sales and publisher/SSP relationships, affecting regional publisher monetisation and vendor competition; not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Assertive Yield appointed Richard Ottoy as senior vice president of sales, EMEA on 26 January 2026.
- Ottoy will lead Assertive Yield’s commercial efforts across Europe, prioritising expansion in EU5 markets, team growth, publisher and SSP relationships, and revenue generation.
- Richard Ottoy has over 20 years of ad tech experience and previously held senior leadership roles at OpenX, Sharethrough and TripleLift.
- Sherzod Rizaev (chief operating officer) and Priti Powell (chief revenue officer) of Assertive Yield provided statements endorsing Ottoy’s hire and role in scaling the business.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Assertive Yield Promotes Daniel Pedersen to Lead US Sales
Assertive Yield announced on 1 June 2026 the promotion of Daniel Pedersen to lead its sales organisation in North America. In his new role Pedersen will oversee the company’s US commercial operations, bring American revenue teams under his direction, scale the US sales organisation, strengthen customer relationships and drive publisher adoption across North America. Sherzod Rizaev, COO at Assertive Yield, praised Pedersen’s knowledge of publisher challenges and ability to deliver results. The company positions this move as part of its effort to accelerate adoption of its product suite, which includes AY Prebid Server, Yield Manager, Yield Intelligence and Yield Optimisation.
Yael Schuster Joins Assertive Yield as VP of Marketing
Assertive Yield has appointed Yael Schuster as its vice president of marketing to lead global brand and growth strategy. Schuster, who joined Assertive Yield earlier as a senior account manager, brings over ten years of ad-tech experience spanning marketing, customer success and publisher partnerships. Her prior roles include nine years at Aniview—where she served in multiple leadership positions and ultimately as vice president overseeing marketing and customer success—and earlier account and team-lead roles at MediaShakers. At Assertive Yield she will unify brand messaging, strengthen go-to-market execution and align marketing with sales, product and customer success to drive scalable, data-driven growth. CEO Nils Lind and COO Sherzod Rizaev are quoted welcoming the appointment.
Assertive Yield Appoints Kerstin Laute as GSA Partnerships Director
Assertive Yield, an ad tech company, has appointed Kerstin Laute as Director of Publisher & Partnership Development for the GSA (Germany, Switzerland, Austria) region. The announcement was made on September 8, 2026. Laute will be responsible for developing and managing partnerships with publishers in the region. This is a strategic hire to strengthen Assertive Yield's presence and growth in the German-speaking markets.
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