Observed Signal · Jun 10, 2022 · Commentary · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
AR's Impact on Marketing in the Metaverse
This analysis explores how augmented reality (AR) will affect marketing in the metaverse, emphasizing why AR is preferable to VR for consumer adoption. It highlights persistent AR, current use cases (e.g., Amazon ModiFace, IKEA Place), and expert opinions from Productsup, SAP, and The Glimpse Group. The article notes that while metaverse adoption is nascent, brands should experiment now to prepare for future immersive marketing opportunities. It also references research (ThinkMobile, Gartner, Statista) and mentions emerging hardware like Meta's Project Nazare and MojoLens.
Generic trend analysis on AR marketing in the metaverse; no specific industry-changing event.
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Key Takeaways & Evidence Grounding
- Over 50% of smartphone owners use AR apps when shopping (ThinkMobile, 2021).
- Gartner predicted the metaverse will extend computing ability by an order of magnitude.
- Meta announced its upcoming AR Glasses (Project Nazare).
- Amazon's ModiFace Virtual Makeover and IKEA Place are current AR marketing examples.
- A Statista survey found 26% of US adults had heard some about the metaverse, 11% a lot.
Connected Companies & Entities
10 Entities mapped“Meta is heavily invested in the metaverse, and the announcement of its upcoming AR Glasses...”
“Another popular use of AR is IKEA, whose IKEA Place... and Amazon's ModiFace Virtual Makeover...”
“mobile AR APIs, including Apple ARKit and Apple’s AR glasses...”
“Gartner predicted that the metaverse will extend computing ability...”
“IKEA Place enables customers to see a piece of furniture in their own homes...”
“including Apple ARKit and Google ARCore...”
“a limited number of people have used Microsoft HaloLens 2...”
“Marcel Hollerbach, chief innovation officer at Productsup...”
“Esteban Kolsky, CX evangelist at SAP...”
“according to a Statista survey of 2,200 people...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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