Observed Signal · Jun 14, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Adnami Launches Attention Score for Rich Media
Adnami has introduced the Adnami Attention Score, a predictive metric for measuring attention in Rich Media campaigns. The model combines Attention Per Mille (APM) and Effective Attention Per Mille (eAPM) to forecast attention time per 1,000 impressions, using a hybrid approach that merges attention signals (visibility, viewing duration, pixel coverage, format, engagement) with an Eye-Tracking model. This enables marketers to assign a generated Attention Score to campaigns and compare performance against format- and category-level benchmarks. Early tests are underway with select brands and agencies, with case studies planned for Q3 and validation against third-party eye-tracking studies. Simon Kvist Gaulshoj, CEO of Adnami, notes the goal of delivering more actionable, data-driven insights for media planning and budgeting.
Introduces a new attention measurement metric for Rich Media with early testing and benchmarks; industry-relevant but not platform-specific.
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Key Takeaways & Evidence Grounding
- Adnami launched the Attention Score to predict attention in Rich Media campaigns.
- Attention Score consists of Attention Per Mille (APM) and Effective Attention Per Mille (eAPM).
- Hybrid approach combines signals like visibility, dwell time, pixel coverage, format, engagement with an Eye-Tracking model.
- Early tests underway with brands and agencies; case studies planned for Q3.
- Aims to provide automated, accurate measurement and benchmarking against format/category baselines.
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