Observed Signal · Aug 25, 2026 · Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
AdGood — Ad Platform Profile
AdGood is an advertising platform headquartered in Los Angeles, founded in 2024. The State of Streaming directory lists AdGood with links to its website, press page, and blog, and references a May 2026 State of Streaming article covering how the company connects advertising to nonprofit causes. The page aggregates related State of Streaming coverage and links to company channels (website, press, blog, LinkedIn).
Directory/company profile with basic metadata (HQ, founding year, website) and a link to editorial coverage; limited industry impact.
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Key Takeaways & Evidence Grounding
- AdGood is an ad platform headquartered in Los Angeles, CA.
- AdGood was founded in 2024.
- Company links provided: https://adgood.org/, https://adgood.org/press, https://adgood.org/blog, and a LinkedIn company page.
- State of Streaming lists an article covering AdGood in May 2026.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AdGood Brings CTV Ads to Small Nonprofits
Kris Johns founded AdGood, a 501(c)(3) nonprofit that aggregates unused premium streaming advertising inventory from publishers (including Samsung Ads, LG, A+E, and Scripps) and offers it to nonprofit organizations at steep discounts. AdGood provides a $250 minimum buy that includes a connected-TV ad campaign, a creative tool that can produce a broadcast-ready 30-second spot in under four minutes, and performance reporting. The service claims 3.5 billion available impressions per month across 120+ nonprofit partners. A cited case study (Charles Dickinson Enrichment Center) reported year-over-year event turnout up 233% and donations up 433% from campaigns run at roughly $200–$400 per flight. AdGood also supplies publishers with impact reports and donor acknowledgment materials.
AdGood and Samsung Team Up to Boost Nonprofit CTV Ads
AdGood, a nonprofit marketplace that helps other nonprofits buy discounted premium streaming inventory, has partnered with Samsung Ads to donate Samsung TV Plus ad space to AdGood’s media marketplace. The goal is to make connected TV advertising more affordable for nonprofits by allowing AdGood to manage purchases of CTV inventory for its member organizations. AdGood, a 501(c)(3) nonprofit launched at CES to help nonprofits access discounted CTV ads, now serves more than 100 nonprofits across multiple verticals and aims to reach roughly 200 by year-end. Samsung says expanding advertiser types within its FAST channel network will fill underused inventory and improve ad frequency rates. Additionally, AdGood has launched a nonprofit media fund, funded by donations from individuals and organizations, to subsidize access to CTV ad space. The article also notes industry context, including December revenue concentration for nonprofits and ongoing funding disruptions.
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