Observed Signal · Nov 7, 2025 · Partnership · Source: AdExchanger · Impact: 2/5 · Sentiment: Positive
AdGood and Samsung Team Up to Boost Nonprofit CTV Ads
AdGood, a nonprofit marketplace that helps other nonprofits buy discounted premium streaming inventory, has partnered with Samsung Ads to donate Samsung TV Plus ad space to AdGood’s media marketplace. The goal is to make connected TV advertising more affordable for nonprofits by allowing AdGood to manage purchases of CTV inventory for its member organizations. AdGood, a 501(c)(3) nonprofit launched at CES to help nonprofits access discounted CTV ads, now serves more than 100 nonprofits across multiple verticals and aims to reach roughly 200 by year-end. Samsung says expanding advertiser types within its FAST channel network will fill underused inventory and improve ad frequency rates. Additionally, AdGood has launched a nonprofit media fund, funded by donations from individuals and organizations, to subsidize access to CTV ad space. The article also notes industry context, including December revenue concentration for nonprofits and ongoing funding disruptions.
Moderate industry impact: partnership to broaden access to discounted CTV for nonprofits and introduction of a nonprofit subsidy fund.
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Key Takeaways & Evidence Grounding
- Samsung TV Plus ad inventory is donated to AdGood's media marketplace to help nonprofits buy discounted CTV ads.
- AdGood is a 501(c)(3) nonprofit launched at CES to help nonprofits access discounted CTV ads; it works with more than 100 nonprofits and aims to reach about 200 by year-end.
- Samsung Ads aims to diversify advertiser types in its FAST channel network to fill empty ad spots and improve ad frequency rates.
- AdGood launched a nonprofit media fund, funded by donations from individuals and organizations, to subsidize access to CTV ad space.
- The article cites that December historically generates a large share of online revenue for nonprofits and notes ongoing federal funding disruptions and a government shutdown that began in October.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AdGood Brings CTV Ads to Small Nonprofits
Kris Johns founded AdGood, a 501(c)(3) nonprofit that aggregates unused premium streaming advertising inventory from publishers (including Samsung Ads, LG, A+E, and Scripps) and offers it to nonprofit organizations at steep discounts. AdGood provides a $250 minimum buy that includes a connected-TV ad campaign, a creative tool that can produce a broadcast-ready 30-second spot in under four minutes, and performance reporting. The service claims 3.5 billion available impressions per month across 120+ nonprofit partners. A cited case study (Charles Dickinson Enrichment Center) reported year-over-year event turnout up 233% and donations up 433% from campaigns run at roughly $200–$400 per flight. AdGood also supplies publishers with impact reports and donor acknowledgment materials.
Samsung and Amazon Team Up for Targeted TV Advertising
Samsung Ads announced a new integration with Amazon Publisher Cloud (APC), a clean room solution within the Amazon Publisher Suite (APS), enabling advertisers who buy Samsung inventory through the Amazon Ads DSP to combine data from both companies for targeting and post-campaign measurement on connected TV. The partnership covers Samsung TV devices and the Samsung TV Plus FAST channels, allowing marketers to link Samsung’s audience segments with Amazon’s data to reach specific shoppers and measure results. Samsung’s 300 off-the-shelf segments can be indexed against Amazon’s segments through clean room technology that uses hashed emails or IP addresses to protect PII. The goal is to boost Samsung inventory demand among Amazon Ads and extend reach to buyers where ads are purchased, building on prior APS collaboration and a recent Roku partnership that seeks the largest authenticated TV footprint in the US. Eldad Persky, Samsung Senior Vice President, highlighted opportunities across multiple segments and verticals.
Samsung posts record profit, announces record dividend
Samsung reported an operating profit of €71.68 billion for Q3 2026, a nine-fold increase year-over-year, marking its fourth consecutive record quarter. Revenue rose 127% to €130 billion, slightly below market expectations. The surge is driven by soaring memory chip prices due to a global data center construction boom, particularly for AI high-bandwidth memory (HBM). Samsung plans to invest in additional production capacity and seeks long-term supply contracts to mitigate pricing volatility. Despite the strong results, Samsung's stock fell 2.4% in Seoul, while Hynix and Micron also declined. The company's smartphone division suffered an unexpected loss of €894 million due to rising component costs. Samsung will also distribute a record €73 billion to shareholders this year.
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