Observed Signal · May 1, 2026 · Product Launch · Source: State of Streaming · Impact: 2/5 · Sentiment: Positive
AdGood Brings CTV Ads to Small Nonprofits
Kris Johns founded AdGood, a 501(c)(3) nonprofit that aggregates unused premium streaming advertising inventory from publishers (including Samsung Ads, LG, A+E, and Scripps) and offers it to nonprofit organizations at steep discounts. AdGood provides a $250 minimum buy that includes a connected-TV ad campaign, a creative tool that can produce a broadcast-ready 30-second spot in under four minutes, and performance reporting. The service claims 3.5 billion available impressions per month across 120+ nonprofit partners. A cited case study (Charles Dickinson Enrichment Center) reported year-over-year event turnout up 233% and donations up 433% from campaigns run at roughly $200–$400 per flight. AdGood also supplies publishers with impact reports and donor acknowledgment materials.
Addresses a structural access gap by exposing unused premium CTV inventory to small nonprofits with a very low minimum buy; useful niche innovation but limited immediate industry-wide commercial impact.
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Key Takeaways & Evidence Grounding
- Kris Johns founded AdGood as a 501(c)(3) to expand nonprofit access to streaming inventory.
- AdGood aggregates unused premium streaming inventory across Samsung Ads, LG, A+E, Scripps, and other publishers.
- AdGood offers nonprofits inventory at 70% or more below market rate with a minimum spend of $250.
- The nonprofit provides a creative tool that produces a broadcast-ready 30-second spot in under four minutes and includes performance reporting.
- AdGood reports 3.5 billion available impressions per month across more than 120 nonprofit partners; a featured nonprofit saw event turnout increase 233% and donations increase 433% after running campaigns.
Connected Companies & Entities
4 Entities mapped“Johns built a 501(c)(3) that aggregates unused streaming inventory across Samsung Ads, LG, A+E, and Scripps, and other top publishers, then ...”
“Johns built a 501(c)(3) that aggregates unused streaming inventory across Samsung Ads, LG, A+E, and Scripps, and other top publishers, then ...”
“Johns built a 501(c)(3) that aggregates unused streaming inventory across Samsung Ads, LG, A+E, and Scripps, and other top publishers, then ...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AdGood and Samsung Team Up to Boost Nonprofit CTV Ads
AdGood, a nonprofit marketplace that helps other nonprofits buy discounted premium streaming inventory, has partnered with Samsung Ads to donate Samsung TV Plus ad space to AdGood’s media marketplace. The goal is to make connected TV advertising more affordable for nonprofits by allowing AdGood to manage purchases of CTV inventory for its member organizations. AdGood, a 501(c)(3) nonprofit launched at CES to help nonprofits access discounted CTV ads, now serves more than 100 nonprofits across multiple verticals and aims to reach roughly 200 by year-end. Samsung says expanding advertiser types within its FAST channel network will fill underused inventory and improve ad frequency rates. Additionally, AdGood has launched a nonprofit media fund, funded by donations from individuals and organizations, to subsidize access to CTV ad space. The article also notes industry context, including December revenue concentration for nonprofits and ongoing funding disruptions.
AdGood — Ad Platform Profile
AdGood is an advertising platform headquartered in Los Angeles, founded in 2024. The State of Streaming directory lists AdGood with links to its website, press page, and blog, and references a May 2026 State of Streaming article covering how the company connects advertising to nonprofit causes. The page aggregates related State of Streaming coverage and links to company channels (website, press, blog, LinkedIn).
OAAA Launches Programmatic Center of Excellence for DOOH
AI is pushing advertising back into physical spaces due to declining trust in online content, the rise of AI answer engines that bypass websites, and the growth of agentic AI. Out-of-home (OOH) and digital out-of-home (DOOH) advertising are gaining renewed relevance, with US OOH revenue up 10.7% YoY to $3.16B in Q2 and DOOH up 18.5%, representing nearly 40% of category revenue. To guide this evolution, the OAAA has launched a Programmatic & Automation Center of Excellence led by COO Patrick Dolan, focusing on standardization, workflow automation, agentic AI, reporting/attribution, and omnichannel/retail media integration. The initiative aims to automate both programmatic and static OOH processes, addressing friction points. However, this trend raises concerns about consumer opt-out options and the over-commercialization of public spaces, as noted by Ezra Klein.
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