Observed Signal · Nov 5, 2025 · Hiring · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Adform Boosts UK Sales Team for Market Expansion
Adform announced on 4 November 2025 the appointment of Liz Hiscoke and Digby Fordham as sales directors and the promotion of Kinga Szczerska to senior account director, as part of its UK market expansion. The hires are intended to strengthen Adform’s relationships with UK agencies and brands across key verticals and to broaden awareness of the omnichannel demand-side platform, with emphasis on premium video, connected TV (CTV), DOOH, and audio. Liz Hiscoke brings over a decade of agency partnerships experience from Cluep and Encore Digital Media, while Digby Fordham has about 15 years in performance marketing, including roles at THG Ingenuity, impact.com, Yieldify and Incubeta. Szczerska will drive account growth and activations. The company cites momentum from launches such as Campaign Planner and a DOOH visual interface in 2025, and aims to deepen partnerships into 2026, supported by comments from Szczerska, Fordham, and UK country manager Phil Acton.
Leadership appointments to expand UK agency/brand relationships and omnichannel capabilities; momentum from platform launches (Campaign Planner, DOOH interface).
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Key Takeaways & Evidence Grounding
- Adform appointed Liz Hiscoke and Digby Fordham as sales directors in the UK, and promoted Kinga Szczerska to senior account director.
- The appointments aim to deepen Adform's relationships with UK agencies and brands and expand omnichannel capabilities across premium video, CTV, DOOH, and audio.
- Liz Hiscoke previously supported international sales at Cluep and directed business development for Encore Digital Media.
- Digby Fordham previously served as a director at THG Ingenuity and held enterprise sales roles at impact.com, Yieldify, and Incubeta.
- Phil Acton referenced the 2025 launch of Campaign Planner and a DOOH visual interface as part of Adform's momentum into 2026.
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