Observed Signal · Nov 12, 2025 · Award Ceremony · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Ad Tech Shines at The Wires 2024 Awards!
The Wires 2024, ExchangeWire’s eighth annual ad tech awards, celebrated industry achievements with 27 awards across categories such as Best Ad Ops Team, Best Partnership, Best Sustainable Advertising Solution, and Best Use of AI. The ceremony featured guest speaker Beth Shriever, a British Olympic BMX cyclist, who shared her journey and obstacles overcome. The Ad Tech Personality of the Year was awarded to Zuzanna Gierlinska of MiQ. Notable winners included Telegraph Media Group (Best Ad Ops Team) and Digital Turbine Inc (Best Use of AI, among other wins). The event highlights the breadth of innovation in ad tech, including AI, data, immersive tech, and cross-channel campaigns, and took place at One Marylebone, London.
Industry awards event highlighting notable winners and innovations in ad tech, but not a platform policy/regulatory change or earnings reveal.
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Key Takeaways & Evidence Grounding
- The Wires 2024 is ExchangeWire's eighth annual ad tech awards ceremony with 27 awards in total.
- Beth Shriever served as the guest speaker at the ceremony.
- MiQ's Zuzanna Gierlinska was crowned Ad Tech Personality of the Year.
- Telegraph Media Group won Best Ad Ops Team at The Wires 2024.
- Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia won Best Use of AI.
Connected Companies & Entities
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Celebrating Ad Tech Excellence: The Wires 2025 Winners Revealed
ExchangeWire's The Wires 2025 awards were announced at a sold-out ceremony at One Marylebone, recognizing the best work in ad tech and the media industry across categories from Ad Ops to AI, Data & Creativity. Winners include Telegraph Media Group (Best Ad Ops Team), GumGum London (Best Client Services Team), MiQ with Dr Squatch & Goodstuff (Best Commerce Media Campaign), Space & Time & WOLF 1834 (Best Digital Campaign), Smartly (Best Marketing Technology Solution), EssenceMediacom & Uber Eats (Best Multichannel Strategy), and DanAds & Tripadvisor Ad Express (Best New Product or Service: Buy Side). Sell Side honors went to Kevel, iFood, Edmunds, PayPal, Dollar General & Lyft. Individuals honored include Ad Tech Rising Star Kamran Vahabi (GumGum), Charlotte Coape-Arnold (The Trade Desk), Chris Clubb (Channel Factory), and Ad Tech Personality of the Year Fi Salmon (Mantis). The event celebrated judges and contributors at the ceremony in London.
Agencies Rethink Ownership of Agentic AI and Data
At Programmatic IO in New York, agency leaders debated the future of data and AI tool ownership. Executives from S4 Capital, Horizon Media, Dentsu, and WPP agreed that agencies should avoid owning client data and AI models to maintain neutrality and avoid conflicts of interest. They highlighted a shift from FTE-based compensation to outcome-based pricing and licensing AI tools to clients. The panel also discussed AI's impact on DSPs, with WPP's McAndrew noting a move toward agent-to-agent interactions and increased supply-chain compression. Sorrell warned of Big Tech platforms like Meta becoming end-to-end threats, pushing agencies to become validators. The discussion reflects a broader industry trend away from data ownership, contrasting with Publicis's acquisition of LiveRamp.
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