Observed Signal · Nov 14, 2025 · Award Ceremony · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive

Celebrating Ad Tech Excellence: The Wires 2025 Winners Revealed

Executive Signal Summary

ExchangeWire's The Wires 2025 awards were announced at a sold-out ceremony at One Marylebone, recognizing the best work in ad tech and the media industry across categories from Ad Ops to AI, Data & Creativity. Winners include Telegraph Media Group (Best Ad Ops Team), GumGum London (Best Client Services Team), MiQ with Dr Squatch & Goodstuff (Best Commerce Media Campaign), Space & Time & WOLF 1834 (Best Digital Campaign), Smartly (Best Marketing Technology Solution), EssenceMediacom & Uber Eats (Best Multichannel Strategy), and DanAds & Tripadvisor Ad Express (Best New Product or Service: Buy Side). Sell Side honors went to Kevel, iFood, Edmunds, PayPal, Dollar General & Lyft. Individuals honored include Ad Tech Rising Star Kamran Vahabi (GumGum), Charlotte Coape-Arnold (The Trade Desk), Chris Clubb (Channel Factory), and Ad Tech Personality of the Year Fi Salmon (Mantis). The event celebrated judges and contributors at the ceremony in London.

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Industry awards recognition highlighting ad tech players.

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Key Takeaways & Evidence Grounding

  • The Wires 2025 winners were announced at a sold-out ceremony at One Marylebone, London.
  • Best Ad Ops Team winner: Telegraph Media Group.
  • Best New Product or Service: Buy Side winner: DanAds & Tripadvisor Ad Express.
  • Ad Tech Rising Star winners: Kamran Vahabi (GumGum), Charlotte Coape-Arnold (The Trade Desk), Chris Clubb (Channel Factory).
  • Ad Tech Personality of the Year: Fi Salmon (Mantis).
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: ExchangeWire•Published: Nov 14, 2025
Original Coverage Title: “The Wires 2025: Another Year of Ad Tech Excellence - ExchangeWire.com”

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