PM
PMG· HQ in United States

Analytics & Measurement Senior Lead

Location: Dallas, TX or New York, NY · Category: Data, AI & Analytics · Seniority: Senior · Posted: September 21, 2026 · Verified: Nov 12, 2026

Role Overview & Description

This role leads the development and execution of advanced marketing measurement strategies for clients, including incrementality testing, media mix modeling, causal inference, and brand lift studies. The Senior Lead will design analytical frameworks, translate complex findings into actionable business recommendations, and mentor analysts while staying ahead of emerging measurement methodologies and AI-driven solutions.
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Company IntelligenceVerified Profile
PM

Independent marketing company combining agency services with proprietary marketing software.

Headquarters: United States

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