Senior Associate, Analytics, UK

This senior analytics role focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The analyst will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL, R, Python, and cloud platforms such as BigQuery and GCP.

This analytics role at WPP Media in London focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The senior associate will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL and cloud platforms. Requires a quantitative degree, strong numeracy, and experience with media measurement, with familiarity in Python/R and cloud technologies as a plus.

This role implements media measurement solutions including brand lift and conversion lift studies for clients like Airbnb. It requires strong quantitative skills, experience with Meta/Google measurement, and familiarity with SQL and cloud technologies.

This role leads the development and execution of advanced marketing measurement strategies for clients, including incrementality testing, media mix modeling, causal inference, and brand lift studies. The Senior Lead will design analytical frameworks, translate complex findings into actionable business recommendations, and mentor analysts while staying ahead of emerging measurement methodologies and AI-driven solutions.

This role leads the day-to-day delivery of SEO, GSO, and Analytics services for key client accounts, mentoring junior talent and building trusted client relationships. The manager translates client goals into data-led strategies, manages budgets and workflows, and champions innovation in emerging trends and technologies to enhance delivery.

This internship supports media operations and innovation by collecting, validating, and consolidating data, maintaining databases, and preparing reports using Excel and other tools. The intern will assist in monitoring operational processes, documenting workflows, and contributing to continuous improvement initiatives, with a focus on applying AI and technology to business activities.

This manager role leads the strategy, development, and delivery of integrated digital media plans for key client accounts, acting as the primary operational point of contact. The manager translates client objectives into digital media strategies, coordinates team resources, supports junior colleagues, and ensures timely campaign delivery with a focus on accuracy and efficiency.