Senior Associate, Analytics, UK

This analytics role at WPP Media in London focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The senior associate will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL and cloud platforms. Requires a quantitative degree, strong numeracy, and experience with media measurement, with familiarity in Python/R and cloud technologies as a plus.

This senior analytics role focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The analyst will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL, R, Python, and cloud platforms such as BigQuery and GCP.

This senior analytics role focuses on implementing media campaign measurement solutions, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing for leading advertisers. The associate will deliver actionable insights, collaborate with client teams, and evaluate the statistical robustness of measurement solutions, requiring strong quantitative skills and experience with SQL and cloud technologies.

This Associate Director champions the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyze rigorous test-and-learn frameworks. The role combines hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members, leading the design of marketing tests, developing measurement frameworks, and recommending methodologies combining predictive modeling, digital attribution, and first-party loyalty data matching.

This senior role leads programmatic media planning and activation for clients, leveraging data and technology to optimize campaign performance. It requires deep expertise in programmatic buying, audience targeting, and measurement, and involves collaboration with cross-functional teams to deliver best-in-class media solutions.

This senior expert role translates complex business and marketing challenges into actionable data strategies for key clients, covering use cases, technology roadmaps, and implementation. It involves senior client advisory, audience-first strategy development, data collaboration, and capability building, with a focus on data clean rooms, CDPs, and DSPs.

This role develops and executes social media strategies for clients, managing budgets, KPIs, and paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Snapchat. It involves data-driven decision-making, AI tool utilization, reporting, and mentoring junior team members.