Expert Lead Data Strategy (Mensch)

This hybrid regional role leads APAC data strategy workstreams while providing dedicated AI strategy support for Greater China. The Senior Manager will help teams synthesize first-party and external data into actionable audiences, drive adoption of data tools and ML frameworks, and execute localized AI training and consultation.

This Senior Expert role acts as a technological authority for digital analytics, designing measurement frameworks for websites, apps, and digital ecosystems. The role requires defining KPIs, overseeing data collection quality, and connecting web, marketing, CRM, and first-party data sources. Requires 5+ years of experience with GA4, GTM including server-side tagging, SQL, Google BigQuery, and Consent Mode v2.

This Director Data Strategy Consulting role leads the end-to-end data strategy for focus clients, acting as the strategic backbone of the Data Strategy unit. The director will prioritize first-party data collaborations, private data networks, and AI-powered planning to develop audience-first strategies across 1PD, 2PD, and 3PD data, translating data potential into measurable business success. This role also involves leading a team of data strategists, managing technology roadmaps, and driving new business in the data strategy area.

This hybrid regional role leads APAC data strategy workstreams and AI strategy support for Greater China. Helps teams synthesize first-party and external data into activation audiences, drives adoption of data tools and ML frameworks, and executes localized AI training, requiring strong data strategy fundamentals and generative AI fluency.

This senior role leads programmatic media planning and activation for clients, leveraging data and technology to optimize campaign performance. It requires deep expertise in programmatic buying, audience targeting, and measurement, and involves collaboration with cross-functional teams to deliver best-in-class media solutions.

This role develops and executes social media strategies for clients, managing budgets, KPIs, and paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Snapchat. It involves data-driven decision-making, AI tool utilization, reporting, and mentoring junior team members.

This role manages media planning and client relationships for the Ford EMEA business unit, ensuring integrated campaigns that support brand electrification and sales goals. It involves coordinating cross-functional teams, managing budgets, and identifying risks and opportunities in media plans.