Senior Associate, Analytics, UK

This analytics role at WPP Media in London focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The senior associate will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL and cloud platforms. Requires a quantitative degree, strong numeracy, and experience with media measurement, with familiarity in Python/R and cloud technologies as a plus.

This senior analytics role focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The analyst will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL, R, Python, and cloud platforms such as BigQuery and GCP.

This senior analytics role focuses on implementing media campaign measurement solutions, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing for leading advertisers. The associate will deliver actionable insights, collaborate with client teams, and evaluate the statistical robustness of measurement solutions, requiring strong quantitative skills and experience with SQL and cloud technologies.

This Associate Director champions the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyze rigorous test-and-learn frameworks. The role combines hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members, leading the design of marketing tests, developing measurement frameworks, and recommending methodologies combining predictive modeling, digital attribution, and first-party loyalty data matching.

This senior role leads programmatic media planning and activation for clients, leveraging data and technology to optimize campaign performance. It requires deep expertise in programmatic buying, audience targeting, and measurement, and involves collaboration with cross-functional teams to deliver best-in-class media solutions.

Als Expert Lead Data Strategy (Mensch) übernimmst du eine herausgehobene Expertenrolle und hilfst Kunden, komplexe Business-, Marketing- und Media-Herausforderungen in klare, umsetzbare Datenstrategien zu übersetzen – von der Fragestellung über Use Cases und Technologie-Roadmaps bis zur Anwendung. Du berätst Senior- und C-Level-Entscheider, konzipierst Audience-First-Strategien über First-, Second- und Third-Party-Daten und etablierst Data-Kollaborationen sowie Private Data Networks. Zudem bewertest und gestaltest du den Einsatz von Data Clean Rooms, CDPs und DSPs und verbindest Kunden-Roadmaps mit globalen Lösungen wie WPP Open, Open Intelligence und InfoSum.

This role develops and executes social media strategies for clients, managing budgets, KPIs, and paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Snapchat. It involves data-driven decision-making, AI tool utilization, reporting, and mentoring junior team members.