Senior Manager - Programmatic

This programmatic role within the Global Operations Centre manages campaign execution, quality, and team development across multiple levels (Manager, Senior Manager, Associate Director). The candidate will enforce DV360/TrueView best practices, handle resource capacity planning, and lead training and coaching for local teams. Requires 4-8+ years of experience with Google Marketing Platform tools and prior media agency or trading desk background.

This role leads a local programmatic team within the Global Operations Centre (GOC), enforcing DV360 and TrueView best practices and ensuring high-quality work delivery. The Senior Manager is accountable for consistent output, serves as an escalation point, and provides career development and coaching for a team of 2-5 direct reports, requiring 6-8 years of digital media experience with hands-on programmatic platform expertise.

This senior programmatic role leads programmatic media buying strategies, managing campaigns and optimizing performance. It involves leveraging data and technology to drive results.

This Senior Manager role leads a programmatic team, enforcing DV360 and TrueView best practices and ensuring consistent, high-quality delivery to regional teams. The manager is responsible for training, coaching, and line managing 2-5 direct reports while serving as an escalation point for challenges. Requires 6-8 years of digital media experience with hands-on programmatic platform expertise.

This role develops and executes social media strategies for clients, managing budgets, KPIs, and paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Snapchat. It involves data-driven decision-making, AI tool utilization, reporting, and mentoring junior team members.

Als Expert Lead Data Strategy (Mensch) übernimmst du eine herausgehobene Expertenrolle und hilfst Kunden, komplexe Business-, Marketing- und Media-Herausforderungen in klare, umsetzbare Datenstrategien zu übersetzen – von der Fragestellung über Use Cases und Technologie-Roadmaps bis zur Anwendung. Du berätst Senior- und C-Level-Entscheider, konzipierst Audience-First-Strategien über First-, Second- und Third-Party-Daten und etablierst Data-Kollaborationen sowie Private Data Networks. Zudem bewertest und gestaltest du den Einsatz von Data Clean Rooms, CDPs und DSPs und verbindest Kunden-Roadmaps mit globalen Lösungen wie WPP Open, Open Intelligence und InfoSum.

This role manages media planning and client relationships for the Ford EMEA business unit, ensuring integrated campaigns that support brand electrification and sales goals. It involves coordinating cross-functional teams, managing budgets, and identifying risks and opportunities in media plans.