ZE
Zeta Global· HQ in 3 Park Avenue, 33rd Floor, New York, NY 10016

Manager, Programmatic Analytics and Strategy

Location: New York, NY · Category: Data, AI & Analytics · Seniority: Mid-Level · Posted: November 9, 2026 · Verified: Nov 13, 2026

Role Overview & Description

Leads programmatic analytics and strategy for key client accounts, designing measurement frameworks and driving complex testing initiatives such as brand lift, incrementality, and A/B experiments. Consults with clients on marketing program alignment, translates business challenges into analytical solutions, and leads client-facing communication on campaign strategy and performance insights. Owns the QBR process, establishes testing methodologies, and uses Python, SQL, Tableau, and advanced analytics techniques to optimize campaign impact and efficiency.
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Company IntelligenceVerified Profile
ZE

Zeta Global

zetaglobal.com

Enterprise marketing cloud combining CDP, DSP, ESP, data and AI.

Headquarters: 3 Park Avenue, 33rd Floor, New York, NY 10016

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