Vibe Expands CTV with Agent Access and Integrations
Vibe, a streaming TV ad platform for performance marketers, announced a major platform expansion to make its connected TV product accessible beyond its own interface. The company launched a public API (Vibe Developer Platform), an MCP connection for AI assistants (Vibe MCP), a command-line tool (Vibe CLI), and an in-platform reporting agent (Vibe Agent). Additionally, Vibe added six new integration partners across measurement, audience data, creative production, and compliance: Stella, Clay, Omnisend, L2, Freshpaint, and Segwise. The platform also completed its first SOC 2 Type 2 audit. Vibe's VP of Growth demonstrated the API's efficiency by building 250 account-based CTV campaigns in under 15 minutes of hands-on work, a task that would have taken 40-125 hours manually. The expansion aims to let marketers create and manage campaigns via AI assistants, scripts, or custom applications, using the same single data layer.
- •Vibe launched a public API, MCP connection, CLI tool, and in-platform reporting agent.
- •Added six new integrations: Stella, Clay, Omnisend, L2, Freshpaint, and Segwise.
- •Completed its first SOC 2 Type 2 audit in September 2026.