Observed Signal · Sep 18, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
Connected TV Market: Vibe Expands CTV with Agent Access and Integrations
Vibe, a streaming TV ad platform for performance marketers, announced a major platform expansion to make its connected TV product accessible beyond its own interface. The company launched a public API (Vibe Developer Platform), an MCP connection for AI assistants (Vibe MCP), a command-line tool (Vibe CLI), and an in-platform reporting agent (Vibe Agent). Additionally, Vibe added six new integration partners across measurement, audience data, creative production, and compliance: Stella, Clay, Omnisend, L2, Freshpaint, and Segwise. The platform also completed its first SOC 2 Type 2 audit. Vibe's VP of Growth demonstrated the API's efficiency by building 250 account-based CTV campaigns in under 15 minutes of hands-on work, a task that would have taken 40-125 hours manually. The expansion aims to let marketers create and manage campaigns via AI assistants, scripts, or custom applications, using the same single data layer.
Significant expansion of CTV advertising platform to support AI agents and API access, signaling a move toward agentic advertising and efficiency.
Key Takeaways & Evidence Grounding
- Vibe launched a public API, MCP connection, CLI tool, and in-platform reporting agent.
- Added six new integrations: Stella, Clay, Omnisend, L2, Freshpaint, and Segwise.
- Completed its first SOC 2 Type 2 audit in September 2026.
- Vibe's VP of Growth built 250 CTV campaigns in under 15 minutes using the API.
- Campaigns can be launched from AI assistants like Claude and ChatGPT.
Connected Companies & Entities
3 Entities mappedOmnisend
Ecommerce marketing automation for email, SMS and push.
“Clay and Omnisend let advertisers run enriched account lists and email segments as streaming TV audiences....”
Clay
B2B GTM orchestration software for data, enrichment and automation.
“Clay and Omnisend let advertisers run enriched account lists and email segments as streaming TV audiences....”
Vibe
Self-serve CTV advertising platform for brands, marketers and agencies.
“Vibe, the streaming TV ad platform built for performance marketers, outlined a quarter of platform expansion....”
Ontology Mapping & Concepts
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