Email Automation & Customer Engagement · MarTech Vendor
Omnisend
Ecommerce marketing automation for email, SMS and push.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Omnisend Limited
- Entity type
- COMPANY
- Founded
- 2014
- Company size
- 201–500
- Market cluster / sector
- Email Automation & Customer Engagement
- Market role
- MarTech Vendor
- Official website
- omnisend.com
What Omnisend does
Omnisend operates a subscription SaaS model for ecommerce marketing teams. It creates value by centralising customer, behavioural and transactional data from online stores, then enabling automated multi-channel campaigns that drive retention and repeat purchases. The platform is purpose-built for ecommerce workflows rather than general-purpose email marketing, which supports customer acquisition through clear use-case fit and expansion through contact growth, messaging volume and higher-tier plans.
Category differentiation
Omnisend is a B2B ecommerce marketing automation platform, not a consumer shopping app or a general online retailer. It competes with email and retention marketing software vendors rather than with ecommerce storefront operators.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Omnisend Limited is a private B2B SaaS company operating the Omnisend marketing automation platform for ecommerce businesses. Its software combines email marketing, SMS, web push notifications, customer segmentation and pre-built lifecycle automations in a single workflow, with direct integrations into ecommerce systems and a strong focus on revenue-driving use cases such as abandoned cart, welcome and post-purchase messaging. The company makes money through recurring subscription plans and usage-based SMS credits. Its direct customers are online retailers, ecommerce brands and in-house marketing teams that need a purpose-built retention and CRM-style marketing layer for online commerce. Omnisend is positioned as a specialised ecommerce alternative to broader email and automation platforms.
Company news briefing
Briefing updated:
Omnisend continues to expand its ecosystem interoperability and consumer intelligence footprint through recent integration partnerships with Vibe's connected TV platform and the rebuilt Shopify popup app Optinify. Concurrently, the company's proprietary consumer research highlights shifting seasonal spending habits, noting that shoppers are increasingly prioritizing discounts and using alternative financing methods like buy-now-pay-later amid financial pressures.
Business model & monetisation
Omnisend monetises via tiered SaaS subscriptions and usage-based messaging charges. It offers free and paid plans with feature access and capacity scaling by contact volume, while SMS is charged through message credits or sending volume. This creates a blended model of predictable recurring software revenue plus variable communications revenue as customers scale campaign activity.
- Platform subscriptions
- Tiered SaaS plans
- SMS messaging
- Usage-based credits and sending fees
- Custom enterprise-style plans
- Negotiated software subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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E-commerce CRM and marketing automation SaaS for online retailers.
Ecommerce marketing platform for email, SMS and on-site conversion.
Ecommerce-focused marketing automation and email platform for merchants.
E-commerce CRM and marketing automation SaaS platform.
Customer data and marketing automation software for ecommerce brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Omnisend for Vibe
Programmatic & Supply Chain · Recorded impact score: 3/5
Vibe announced an integration with Omnisend, an email and SMS marketing platform for ecommerce, enabling brands to sync their customer segments as Streaming TV audiences. The integration lets merchants use Omnisend segments (e.g., purchasers, VIPs, unengaged) for CTV campaigns or exclusions on Vibe, which reaches 120M+ households across 500+ channels. Segments are synced daily at 9:00 AM EST by adding "Vibe" to segment names. The announcement was made on August 17, 2026.
- Vibe announced an integration with Omnisend on August 17, 2026.
- Omnisend is an email and SMS marketing platform for ecommerce, offering segmentation based on purchase history, browsing behavior, and lifecycle stage.
Back-to-school spending 'moderate at best'
Market Research & Consumer Panel · Recorded impact score: 2/5
A Circana report warns that the 2026 back-to-school season will be “moderate at best,” with lower unit demand and revenue pressure driven in part by pricing. Circana found overall retail sales revenue fell 1% year-over-year in July and unit sales dropped 2%. Discretionary general merchandise dollar sales declined 4.3% for the four weeks ending Aug. 1, with unit demand down 3.9%. Circana says spending growth is concentrated among higher-income consumers who prioritize purchases. Additional data cited include Omnisend findings on parental financial stress and increased buy-now-pay-later use, and NRF/Prosper forecasts that K-12 spending could reach $43.3 billion in 2026.
- Circana reported the back-to-school shopping season will be “moderate at best.”
- Circana found overall retail sales revenue decreased 1% year-over-year in July, and unit sales dropped 2%.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Deliverability & Compliance Manager (Cross-channel with SMS focus)(Manager) | Customer Experience | Multi-Location (2 Locations) | |
| Account Expert(Mid-Level) | Customer Experience | Multi-Location (2 Locations) | |
| Account Expert (Chinese Speaking)(Mid-Level) | Customer Experience | Malaysia / Thailand / Indonesia / Japan / Myanmar / Philippines / Vietnam / Hong Kong / Taiwan / Macau | |
| Senior Software Engineer, Reporting Team(Senior) | Engineering | Vilnius, Lithuania / Kaunas, Lithuania | |
| Senior SRE Engineer(Senior) | Engineering | Vilnius, Lithuania / Kaunas, Lithuania |
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Questions about Omnisend
What is Omnisend?
Omnisend is a B2B ecommerce marketing automation platform for email, SMS and push campaigns.
Who uses Omnisend?
Online retailers, ecommerce brands and in-house marketing teams use Omnisend to run lifecycle and retention campaigns.
How does Omnisend make money?
Omnisend makes money from tiered SaaS subscriptions and usage-based SMS messaging fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
2 publicly documented primary sources and citations linked across the market graph.
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