Privy

Privy operates a B2B SaaS model focused on ecommerce merchants. It provides an integrated marketing stack combining email automation, SMS campaigns, pop-ups, segmentation and conversion flows, with optional strategist-led support. Value is created by helping merchants grow lists, recover baskets, increase repeat purchase rates and run lifecycle campaigns without needing separate tools or heavy technical implementation.

Privy is a private US-based ecommerce marketing software company that sells a cloud platform for email marketing, SMS messaging, pop-ups, on-site conversion tools and automated customer journeys. Its product is designed for ecommerce merchants and D2C brands that want to manage list growth, lifecycle messaging and conversion workflows from a single interface, with direct integrations into ecommerce systems for customer, order and product data sync.

The company makes money primarily through recurring software subscriptions, with pricing tied to contacts, plan tier and messaging usage. It also generates revenue from SMS credits and carrier-related usage, as well as value-added customer success services. Based on the supplied evidence, Privy was acquired by Attentive in the past, was divested in 2023, and has since resumed operating as an active independent platform that has expanded through the acquisitions of Emotive and Sendlane.