Drip
Ecommerce-focused marketing automation and email platform for merchants.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- drip.com
What Drip does
Drip sells subscription software to ecommerce businesses that need lifecycle marketing, email automation, segmentation, customer data syncing, and revenue attribution. The platform creates value by centralising shopper and order data, turning that data into automation triggers and segments, and helping merchants measure sales impact from campaigns. A developer-facing API extends the product into custom commerce environments, while free migration and onboarding services improve conversion from competing tools.
Category differentiation
This is the ecommerce marketing automation software brand, not a healthcare IV drip product or a generic drip email tactic. It is a B2B software platform for merchants rather than a consumer-facing shopping app.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Drip is a B2B SaaS marketing automation platform focused on ecommerce merchants and online retailers. Its platform combines email marketing, behavioural segmentation, workflow automation, customer data ingestion, onsite messaging, and campaign analytics, with a particular emphasis on linking marketing activity to revenue outcomes. The product is designed for commerce businesses using platforms such as Shopify and WooCommerce, as well as custom stores that connect through Drip’s developer API. The company makes money through subscription pricing that scales primarily with contact database size. Its commercial model is supported by bundled onboarding and migration services that reduce switching friction for customers moving from other email or automation tools. Drip now operates within the Redbrick group via Leadpages, but remains an active product brand.
Company news briefing
Briefing updated:
Drip has recently updated its executive leadership team and expanded its platform capabilities through a new integration with the review platform Judge.me. These developments, alongside the release of technical guidance regarding customer segmentation and email deliverability, reflect an ongoing focus on enhancing the eCommerce marketing ecosystem. The organisation is prioritising ecosystem growth and operational transparency to support its core automation services.
Business model & monetisation
Drip uses a SaaS subscription model priced primarily by contact volume in a customer database. Paid plans include core functionality such as automation workflows, segmentation, ecommerce integrations, analytics, and unlimited email sends. The company also uses a free-trial entry point to convert prospects into paid subscribers, while bundling migration and onboarding services at no additional charge to reduce churn risk during switching.
- Platform subscriptions
- Contact-volume-based SaaS pricing
- Upsell from larger contact databases
- Tier expansion within subscription plans
- Onboarding and migration support
- Bundled service included in subscription pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Staff Backend Engineer(Staff) | Engineering | Mexico (Remote) | |
| Growth Marketing Manager(Manager) | Marketing | Europe, Mexico (Remote) | |
| UI/UX Designer(Mid-Level) | Product | Mexico (Remote) | |
| Business Development Manager(Manager) | Sales | United States (Remote) |
Explore company relationships
Questions about Drip
What is Drip?
Drip is a B2B ecommerce marketing automation platform that combines email marketing, segmentation, workflow automation, customer data and revenue attribution.
Who uses Drip?
Drip is used by ecommerce merchants, online retailers, and marketing teams at small to mid-sized businesses, as well as developers integrating custom commerce data.
How does Drip make money?
Drip makes money through subscription pricing that scales mainly by contact volume, with onboarding and migration support bundled into paid plans.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on Drip
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.