Drip

The company operates a cloud-based software-as-a-service model focused on e‑commerce marketing automation. It creates value by enabling online retailers to consolidate customer data, segment audiences, and run automated email and SMS campaigns linked to measurable revenue performance, including standard workflows like abandoned cart, welcome, and post‑purchase sequences. The platform integrates directly with major e‑commerce systems so merchants can attribute revenue to specific campaigns and optimise their communications.

Revenue is generated mainly from recurring subscription fees that scale with the size and activity of each merchant’s contact database and the volume of messages sent. Additional value is created and monetised through optional SMS functionality and through professional services that assist customers with implementation and optimisation of the platform.

Drip is a US-based e‑commerce marketing automation software company founded in 2013 and now owned by Leadpages/Redbrick. It provides a cloud platform that collects and organises customer data for online retailers, then uses this data to run personalised email and SMS campaigns and automated customer journeys tied to revenue outcomes.

The company earns revenue primarily through usage-based SaaS subscriptions for its marketing automation platform, with pricing driven by the number of active contacts and email volume, plus separate tiered pricing for SMS. It also sells professional services on an hourly basis to help customers with implementation, strategy, and campaign builds. Its paying customers are e‑commerce merchants using platforms such as Shopify, WooCommerce, and BigCommerce.