Drip
Drip is a ecommerce-focused marketing automation and email platform for merchants.
Analyst Perspective
Drip is a B2B SaaS marketing automation platform focused on ecommerce merchants and online retailers. Its platform combines email marketing, behavioural segmentation, workflow automation, customer data ingestion, onsite messaging, and campaign analytics, with a particular emphasis on linking marketing activity to revenue outcomes. The product is designed for commerce businesses using platforms such as Shopify and WooCommerce, as well as custom stores that connect through Drip’s developer API. The company makes money through subscription pricing that scales primarily with contact database size. Its commercial model is supported by bundled onboarding and migration services that reduce switching friction for customers moving from other email or automation tools. Drip now operates within the Redbrick group via Leadpages, but remains an active product brand.
Analyst Signal Briefing
Updated: 2 Jul 2026Drip has recently updated its executive leadership team and expanded its platform capabilities through a new integration with the review platform Judge.me. These developments, alongside the release of technical guidance regarding customer segmentation and email deliverability, reflect an ongoing focus on enhancing the eCommerce marketing ecosystem. The organisation is prioritising ecosystem growth and operational transparency to support its core automation services.
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Key insights about Drip
Category Differentiation
This is the ecommerce marketing automation software brand, not a healthcare IV drip product or a generic drip email tactic. It is a B2B software platform for merchants rather than a consumer-facing shopping app.
Drip: About
Drip sells subscription software to ecommerce businesses that need lifecycle marketing, email automation, segmentation, customer data syncing, and revenue attribution. The platform creates value by centralising shopper and order data, turning that data into automation triggers and segments, and helping merchants measure sales impact from campaigns. A developer-facing API extends the product into custom commerce environments, while free migration and onboarding services improve conversion from competing tools.
How Drip Works & Monetises
Business model analysis and core revenue streams
Drip uses a SaaS subscription model priced primarily by contact volume in a customer database. Paid plans include core functionality such as automation workflows, segmentation, ecommerce integrations, analytics, and unlimited email sends. The company also uses a free-trial entry point to convert prospects into paid subscribers, while bundling migration and onboarding services at no additional charge to reduce churn risk during switching.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Drip)
When Should You Send Your First Abandoned Cart Email?
Send your first abandoned cart email about one hour after a shopper leaves. That window is soon enough to catch active buying intent while the product is still fresh in their mind, yet late enough
Read original sourceJudge.me Integration Added
A new integration with Judge.me has been added to the list of featured integrations.
Read original sourceHow Do You Write a Subject Line That Doesn't Land in Spam?
Subject line spam happens when a filter flags your email based on the words, formatting, or sender reputation behind it. To stay out of the spam folder, write clear, honest subject lines, skip...
Read original sourceDrip: Frequently Asked Questions
What is Drip?
Drip is a B2B ecommerce marketing automation platform that combines email marketing, segmentation, workflow automation, customer data and revenue attribution.
Who uses Drip?
Drip is used by ecommerce merchants, online retailers, and marketing teams at small to mid-sized businesses, as well as developers integrating custom commerce data.
How does Drip make money?
Drip makes money through subscription pricing that scales mainly by contact volume, with onboarding and migration support bundled into paid plans.
Company Facts
- Founded
- 2012
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- drip.com