Drip

Drip sells subscription software to ecommerce businesses that need lifecycle marketing, email automation, segmentation, customer data syncing, and revenue attribution. The platform creates value by centralising shopper and order data, turning that data into automation triggers and segments, and helping merchants measure sales impact from campaigns. A developer-facing API extends the product into custom commerce environments, while free migration and onboarding services improve conversion from competing tools.

Drip is a B2B SaaS marketing automation platform focused on ecommerce merchants and online retailers. Its platform combines email marketing, behavioural segmentation, workflow automation, customer data ingestion, onsite messaging, and campaign analytics, with a particular emphasis on linking marketing activity to revenue outcomes. The product is designed for commerce businesses using platforms such as Shopify and WooCommerce, as well as custom stores that connect through Drip’s developer API.

The company makes money through subscription pricing that scales primarily with contact database size. Its commercial model is supported by bundled onboarding and migration services that reduce switching friction for customers moving from other email or automation tools. Drip now operates within the Redbrick group via Leadpages, but remains an active product brand.