Observed Signal · Sep 7, 2026 · Product Launch · Source: The Drum · Impact: 3/5 · Sentiment: Positive
Vinted Launches Pan-European Branded Entertainment Series 'Live Better for Less'
Vinted, the secondhand marketplace, has launched a new branded entertainment series titled 'Live Better for Less,' designed to reposition the platform beyond fashion and into a broader lifestyle destination. The series follows real people in seven European countries as they declutter and transform their homes, guided by local hosts. Each 24-minute episode uses a shared pool of contributor stories, localized for each market. Notably, Vinted employs AI voice synthesis and lip-sync technology from Adapt to localize content in the UK, France, Germany, and Spain, while other markets handle dubbing themselves. The series launches in September 2026 on Prime Video and various broadcasters. Created with WPP Media and produced by Electric Robin (Banijay Entertainment), the initiative aims to make secondhand selling aspirational and culturally relevant across Europe.
Vinted's branded entertainment series showcases a significant investment in content marketing and AI-driven localization, relevant to advertisers and media planners, though not a major industry shift.
Wichtigste Kernpunkte & Evidenz
- Vinted launches branded entertainment series 'Live Better for Less' in September 2026.
- The series features real people in seven European countries, with 24-minute episodes.
- AI localization technology from Adapt is used for voice synthesis and lip-sync in four markets.
- The series will air on Prime Video in the UK, France, Germany, and Spain, plus local broadcasters.
- WPP Media provided creative consultancy, with production by Electric Robin (Banijay Entertainment).
Verknüpfte Unternehmen
10 verknüpfte UnternehmenZENITH
Integrierte Media-Planung, datengestützte Marketing-Beratung und kanalübergreifende Kampagnen-Optimierung für globale Enterprise-Werbetreibende.
“Italy media and influencer execution: Zenith....”
IPG Mediabrands
IPG Mediabrands bietet globale Media-Planung, programmatischen Einkauf und integrierte Marketing-Services für Enterprise-Werbetreibende.
“France media: Mediabrands (Omnicom Media Group)....”
Banijay
Globaler Entertainment-Konzern, der Content-IP produziert, lizenziert, vertreibt und plattformübergreifend monetarisiert.
“part of Banijay Entertainment....”
UM
UM ist ein global agierendes Mediaagentur-Netzwerk, das datengestützte Mediaplanung, programmatischen Einkauf und strategische Marktintelligenz für globale Enterprise-Marken orchestriert.
“Poland media: UM (Omnicom Media Group)....”
Omnicom Media Group Germany
Führende deutsche Mediaagenturgruppe für strategische Mediaplanung, Einkauf und Marketing-Transformation.
“France media: Mediabrands (Omnicom Media Group)....”
WPP Media
WPP Media verbindet globale Media-Investitionen mit integrierten KI-Marketing-Plattformen für Enterprise-Kunden.
“Created with WPP Media... Sam Grindey, director, sports and entertainment at WPP Media....”
Carat
Eine weltweit führende, zu dentsu gehörende Mediaagentur für Enterprise-Werbetreibende, die globale Kampagnensteuerung, datenbasierte Audience-Strategien und kanalübergreifenden Mediaeinkauf orchestriert.
“Spain media: Carat....”
Mindshare Germany
Führende deutsche Mediaagentur für datengetriebene Mediaplanung, programmatischen Einkauf und Analytics.
“UK media strategy and planning: Mindshare, a WPP Media brand....”
DCMN
Managed Growth-Marketing-Agentur mit Fokus auf kanalübergreifende Video-Performance.
“Germany media and influencer execution: DCMN....”
Vinted
Führender Consumer-Marktplatz für den Second-Hand-Verkauf von Kleidung, Accessoires und Haushaltswaren.
“Vinted’s new branded entertainment series... the platform has been transformed into an ambitious lifestyle entertainment format....”
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