ZENITH

COMvergence: WPP Tops Publicis in 2025 Rankings

COMvergence's global report for 2025 shows the combined billings of the Big-6 holdings and major independent media agencies totalled $265 billion, up 1.7% year-over-year. WPP Media retained the top group position with $63.9 billion in billings (about 13% market share), narrowly ahead of Publicis Media, which grew to $62.4 billion (the strongest growth among the Big 6). Omnicom ranked third with $48.5 billion. COMvergence estimates global net media spend across 49 markets at $478 billion and reports digital media accounted for 57% of agency billings among the large groups and independents. The report also highlights consolidation: Omnicom’s acquisition of IPG at the end of 2025 would create a Big‑5 configuration with Omnicom in the lead under that scenario.

PR/Ticular hires Minh Bui to lead luxury PR

Swiss communications agency PR/Ticular has expanded its luxury practice by appointing Minh Bui as Head of Luxury PR, a newly created role he assumes in June 2026. Bui will report directly to agency founder Lucy Tallo and lead the luxury unit across locations, covering fashion, watches, jewelry and premium lifestyle. Previously he served as Marketing & Communication Director for Cartier in Taiwan and worked over six years at watch brand Zenith, rising to Communication Director; earlier roles include Calvin Klein Watches + Jewelry within the Swatch Group and positions in Geneva and Lausanne hospitality. The hire coincides with a growth phase for PR/Ticular: the group launched a new corporate and crisis communications agency, Transp/Rency, on 1 June 2026, led by Katja Grauwiler and Nicolas Rossé. PR/Ticular operates offices in Zürich and Lausanne and maintains locations in Munich and Bratislava.

C-Flight and Origin Could Unite Video Reach

In a Buy-Side View interview, Samantha Doughty, AV Investment Director at Zenith, argues that reach and frequency remain the primary metrics for video and CTV advertising, while measurement across the fragmented video ecosystem still lacks consistency. She urges the industry to treat AV/video as a connected media solution rather than separate silos (BVOD, SVOD, FAST, linear). Doughty highlights projects such as C-Flight and Origin as efforts to connect reach measurement across video environments, calling that integration a “massive step forward.” She cites Publicis’s PMX Lift as a key ad tech solution that unifies supplier access and overlays identity data to manage reach and frequency. The piece also encourages clearer industry language and stronger broadcaster marketing.