Observed Signal · Aug 31, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Platform Market: Swiss Post Advertising Launches Campaign for Cross-Moments Product
Swiss Post Advertising has launched the second wave of its 'Kein Zufall' (Not a Coincidence) campaign in collaboration with the creative agency Brinkertlück. The campaign showcases four new subjects (dog owners, roller skaters, hobby-horsing enthusiasts, and pilates fans) to demonstrate how niche target groups can be precisely reached. This initiative promotes Swiss Post Advertising's proprietary 'Cross-Moments-Advertising' product, which leverages audience data across multiple channels. The multi-channel campaign is running programmatically and via digital, social media, print, DOOH, and Spotify across German- and French-speaking Switzerland. Media planning for the campaign is handled by Mediaplus Suisse.
Swiss Post Advertising is demonstrating its data-driven omni-channel capabilities to Swiss advertisers, showing how programmatic DOOH, audio, and print can be targeted as a unified product.
Wichtigste Kernpunkte & Evidenz
- Swiss Post Advertising launched the second wave of its 'Kein Zufall' campaign to market its 'Cross-Moments-Advertising' offering.
- The campaign was developed in partnership with the agency Brinkertlück.
- Media planning and campaign execution are managed by Mediaplus Suisse.
- The campaign runs across digital, social media, programmatic display, print, DOOH, and Spotify.
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