Observed Signal · Jul 6, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
DS Studio Launches CH Media 'Schweiz heute' Campaign
Zurich agency DS Studio has created a visual campaign positioning CH Media's news portal 'Schweiz heute' as occupying the middle ground between political and social extremes. Using contrasting image pairs (e.g., dove vs. fighter jet, cargo bike vs. off-roader, Xi Jinping vs. Donald Trump) the creative pushes those opposites to the image edges and highlights the nuanced space in between. CH Media's marketing lead Michelle Pinnow is quoted emphasizing the portal's role in providing differentiated perspectives. The campaign is live now on Digital-Out-of-Home (DOOH) and will expand stepwise to analog OOH, social media, Google and CH Media display networks, plus TV and radio spots. 'Schweiz heute' aggregates CH Media's editorial network and has about 350 journalists since its launch in early June.
A local creative campaign by an agency for a publisher has limited industry-wide impact; notes of channel mix (DOOH, social, display, TV/radio) are operationally relevant but not platform-level policy or product news.
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Key Takeaways & Evidence Grounding
- DS Studio developed a campaign for the CH Media news portal 'Schweiz heute'.
- Campaign slogan: 'Between left and right lies a whole world' (German: «Zwischen links und rechts liegt eine ganze Welt»).
- Michelle Pinnow, Head of Marketing and Customer Acquisition for CH Media newspapers and online portals, is quoted describing the campaign.
- The campaign is currently running on Digital-Out-of-Home (DOOH) and will roll out to analog OOH, social media, Google and CH Media display networks, TV and radio.
- Schweiz heute consolidates CH Media's editorial network (around 350 journalists) and launched in early June 2026.
Connected Companies & Entities
2 Entities mapped“The campaign was created for the CH Media news portal 'Schweiz heute'; Schweiz heute consolidates the journalistic offering of the entire CH...”
“The publisher says the campaign will expand stepwise to include social media, the display networks of Google and CH Media, as well as TV and...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
CH Media launches 'Schweiz heute' with celebrity launch night
CH Media held a launch night in Zurich on 2026-08-13 to introduce its new national news portal, Schweiz heute. The event at Allianz Cinema Zürich included about 240 invited guests from politics, culture, media and advertising, while roughly 1,700 cinema visitors experienced Schweiz heute as the presenting partner of an open-air screening. CH Media executives including CEO Michael Wanner and editor-in-chief Patrik Müller spoke about the editorial breadth and the strategic role of the new digital offering alongside the group's existing title Schweiz am Wochenende. The portal is supported by some 350 journalists across German-speaking Switzerland. The launch capped a marketing campaign begun in July and will be extended nationwide with posters, hanging displays, radio spots and other out-of-home activities.
CH Media launches national portal 'Schweiz heute'
CH Media launched a national news portal called "Schweiz heute", a move discussed on the 100th episode of the persoenlich.com podcast by publisher Matthias Ackeret and editorial director Christian Beck. The launch generated a strong immediate audience response — CH Media portals recorded about 80% more visits the Friday after go‑live — and introduces a subscription change that gives existing CH‑Media daily newspaper subscribers access to digital content without additional cost. Patrik Müller, editor‑in‑chief of CH Media, is identified as a central figure behind the project. While the hosts called the launch a significant signal for the Swiss media landscape and highlighted regional journalism as a competitive advantage, they also noted reservations about the initiative.
Mona and Mateo Launch Swisscom Youth Discount Campaign
Swiss creative agency Mona and Mateo has developed the launch campaign for Swisscom's new youth discount 'Young Benefit'. The campaign is running across Switzerland on OOH, DOOH, cinema, online, and social media. The central design element is a split-screen visual that plays with the contrast between half price and full network coverage. The split-screen mechanic is adapted per channel; in cinema, the split screen is played acoustically and visually across the two halves of the auditorium, while in the audio spot, voices are distributed across left and right audio channels. The campaign aims to communicate the offer in a way that resonates with young people, who may have smaller budgets but high expectations.
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