Observed Signal · Aug 21, 2026 · Partnership · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Agency Account / Agency & Consultancy Market: Storyboard Retains Porsche Christophorus Account
Agency Storyboard has won the assignment for Porsche's customer magazine Christophorus after a pitch, retaining the account. Christophorus is Porsche's customer magazine and is published four times a year. The article notes involvement of an agency founded in 2011 by former Condé Nast manager Markus Schönmann in recent years (agency name truncated in source). The report was published by HORIZONT on August 21, 2026 and authored by Mehrdad Amirkhizi.
A retained agency account for a major automotive brand's print magazine is of limited, local industry interest but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Agency Storyboard won the assignment for Porsche's customer magazine Christophorus after a pitch.
- Christophorus is Porsche's customer magazine and is published four times a year.
- The article references an agency founded in 2011 by former Condé Nast manager Markus Schönmann.
- The article was published on HORIZONT and authored by Mehrdad Amirkhizi on 2026-08-21.
Verknüpfte Unternehmen
4 verknüpfte Unternehmendfv Mediengruppe
Die dfv Mediengruppe ist eine führende B2B-Medienplattform, die hochspezialisierten Fachjournalismus, Branchen-Events und datengetriebene B2B-Werbelösungen zur präzisen Monetarisierung von First-Party-Zielgruppen vereint.
“© dfv Mediengruppe (site footer/ownership)....”
Condé Nast
Premium-Publisher, der redaktionelle Marken durch Werbung, Sponsoring und Abonnements monetarisiert.
“In den vergangenen drei Jahren kümmerte sich die 2011 vom früheren Condé-Nast-Manager Markus Schönmann gegründete Agentur i...”
Porsche
Premium-Automobilhersteller mit vernetzten digitalen Diensten und flexiblen Mobilitätsabonnements.
“Der Etat für das Porsche-Kundenmagazin "Christophorus" dürfte einer der größten sein, den es in diesem Bereich noch gibt....”
HORIZONT
HORIZONT ist das führende deutsche Fachmedium für Entscheidungsträger aus Marketing, Medien und Werbung.
“Article published on HORIZONT (site header and byline)....”
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