Observed Signal · Aug 21, 2026 · Partnership · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Agency Account / Agency & Consultancy Market: Storyboard Retains Porsche Christophorus Account
Agency Storyboard has won the assignment for Porsche's customer magazine Christophorus after a pitch, retaining the account. Christophorus is Porsche's customer magazine and is published four times a year. The article notes involvement of an agency founded in 2011 by former Condé Nast manager Markus Schönmann in recent years (agency name truncated in source). The report was published by HORIZONT on August 21, 2026 and authored by Mehrdad Amirkhizi.
A retained agency account for a major automotive brand's print magazine is of limited, local industry interest but not industry-shifting.
Key Takeaways & Evidence Grounding
- Agency Storyboard won the assignment for Porsche's customer magazine Christophorus after a pitch.
- Christophorus is Porsche's customer magazine and is published four times a year.
- The article references an agency founded in 2011 by former Condé Nast manager Markus Schönmann.
- The article was published on HORIZONT and authored by Mehrdad Amirkhizi on 2026-08-21.
Connected Companies & Entities
4 Entities mappeddfv Mediengruppe
B2B media group for specialist publishing, events and advertising.
“© dfv Mediengruppe (site footer/ownership)....”
Condé Nast
Premium publisher monetising editorial brands through ads, sponsorships and subscriptions.
“In den vergangenen drei Jahren kümmerte sich die 2011 vom früheren Condé-Nast-Manager Markus Schönmann gegründete Agentur i...”
Porsche
Premium car maker with connected services and mobility subscriptions.
“Der Etat für das Porsche-Kundenmagazin "Christophorus" dürfte einer der größten sein, den es in diesem Bereich noch gibt....”
HORIZONT
German B2B trade publisher for marketing and media professionals.
“Article published on HORIZONT (site header and byline)....”
Ontology Mapping & Concepts
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