Burda Splits Media and Investment Businesses
Burda has announced a strategic restructuring that will legally separate its media and investment operations into two independent companies by 2028. The media businesses will be consolidated under Burda Media, focusing on media brands, digitalization, and AI integration, while the investment division will become Burda Equity, managing the digital investment portfolio. The ownership structure remains unchanged, with the Burda family retaining indirect control via a holding company. Elisabeth Varn will lead the German media business, Lydia Rullkötter will manage the international portfolio, and Maximilian Preisser will become CEO of Burda Equity. The restructuring aims to increase agility and speed by giving each entity full entrepreneurial freedom. The Venture & Networks division, including DLD and Burda Principal Investments, remains unaffected.
