WIRmachenDRUCK

The company operates a web-to-print e-commerce model for print production. It provides an online shop where users select a product type (e.g. business cards, flyers, brochures, posters, banners, textiles), configure attributes such as format, paper stock, finishing and quantity, and receive instant pricing via an automated calculator. Orders are produced using a mix of digital, offset and wide-format printing within a multi-site European production setup, enabling batch consolidation and efficient utilisation of capacity. Value is created by standardising print products into configurable templates, offering broad variation through combinable options, and centralising prepress and production workflows. Additional value-added services include print-ready artwork creation by an in-house graphics office and the ability to order product sample sets to evaluate materials and finishes before committing to larger runs.

WIRmachenDRUCK GmbH is a German online print provider, now part of Cimpress, offering digital and offset printing through a web-to-print platform. Customers configure and order items such as brochures, catalogues, business cards, stickers, posters, banners, stationery, textiles and other marketing materials via its e-commerce shop.

The company generates revenue by selling printed products and related design services on a per-order basis, with prices determined automatically by product configuration and volume. Its customer base consists mainly of small and medium-sized businesses, agencies, organisations and some private customers in Germany and surrounding European markets that require marketing, promotional and office print products ordered online.