FLYERALARM

OMR Festival 2026: Tuesday Afternoon Masterclasses

OMR has opened applications for Masterclasses at OMR Festival 2026 (May 4–6). The festival program includes roughly 300 Masterclasses, plus 200 Guided Tours and numerous Side Events; organizers expect about 67,000 visitors, 800+ speakers and over 1,000 exhibitors. The article highlights the Masterclasses scheduled for the afternoon of May 5, covering topics such as Generative Engine Optimization (GEO), agentic commerce, AI-driven customer engagement, retail media, search & discovery, social scaling, loyalty, measurement, and e‑commerce architecture. Applications require a valid festival ticket linked to a My‑Festival account and must be submitted via the OMR application tool or app; to secure Masterclass/Guided Tour places attendees should submit between 3 and 8 applications. The Masterclass application deadline is 16 April 2026.

Flyeralarm's Fischer: My Workday Ends with My Life

An OMR Podcast episode features Thorsten Fischer, founder and CEO of Flyeralarm, who recounts the company's origin as a city magazine spin-off and its evolution into a high-volume online printing business. Fischer says he invested the first €30 to buy two deck chairs to sleep in the early office and that Flyeralarm shifted focus from a local magazine to efficient, assembly-line printing. Today the Würzburg firm handles roughly 15,000–20,000 orders per day and employs about 2,700 people (around 600 in offices, the rest in production). Fischer highlights product breadth beyond flyers—business cards, labels, posters, calendars, catalogues, textiles and promotional items—and relies on brand-building (including stadium board advertising) to expand awareness. He says he cannot imagine life without the company and quips that his last workday will be his death day; he also expressed regret about the company name and outlined ongoing investments in marketing and brand education.

Jobs of the Week: Marketing & Adtech Openings

OnlineMarketing.de runs its weekly 'Jobs der Woche' feature, pairing commentary on Germany’s workforce fatigue with a Europe-wide job roundup for marketing and adtech roles. The article notes that more than half of German workers feel exhausted and references recent court rulings on time-tracking and vacation entitlements, framing a career move as a potential energy boost. It lists live openings across Europe from several employers, highlighting roles in digital marketing, social media, and content management. Specific listings include Junior Digital Marketing Manager and Social Media Manager at Toynamics Europe GmbH (a subsidiary of Hape Holding), Content Manager at VR-NetWorld GmbH in Bonn, Social Media & Digital Marketing Specialist at IFCO, and Online Marketing Expert for leasing at Dawonia. The piece promotes the Europe-wide Jobbörse as a central posting hub and notes flexible, hybrid or remote work in many listings, inviting employers to post opportunities via contact person Niels.