Mondadori

Rebuy acquires Zeercle to enter brick-and-mortar

Berlin recommerce company Rebuy has acquired French buy-back platform Zeercle to add systematic in-store collection channels to its recommerce business. The purchase price was not disclosed. Zeercle operates a network of more than 700 physical stores across several European countries, including bookstore chains Hugendubel, Mondadori, Cultura and Bruna, bringing those partnerships under Rebuy and ending Zeercle's prior strategic cooperation with competitor Momox. Rebuy expects the deal to add annual sales in the low double-digit millions and plans to route acquired items into its existing inspection, refurbishment and resale processes. The company will invest in automation and robotics to handle increased volumes and will initially focus on physical media (books, films, music and games), with potential expansion into smartphones and other consumer electronics. Rebuy reported total revenue of €243 million in fiscal 2025.

La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director - ExchangeWire.com

Taptap Digital, an advertising tech company specializing in geospatial intelligence and location-based analysis for programmatic media, has expanded into Italy with its Sonata platform to help advertisers plan and measure omnichannel campaigns using location data. The Italian market entry is led by Francesca Degasperis as Sales Director for Italy, bringing two decades of industry experience from Dada, B!Digital, Teads, and AdKaora to coordinate agencies and commercial efforts. The move follows a UK expansion that accelerated the company's growth. Sonata Location Intelligence enables geospatial audience mapping across display, video, audio, native, DOOH, and CTV, with a privacy-first approach that serves as an alternative to cookies or unique IDs. The platform provides automated reporting and insights to optimize campaign performance. For more information, contact italy.sales@taptapdigital.com.

Werbeeinbruch zum DSGVO-Start

Following the GDPR go-live on May 25, 2018, the European digital advertising market experienced a noticeable downturn. Digiday described a “GDPR Mayhem,” with estimates that ad trading volume fell about 20-40% on day one. In France, publishers Aufeminin, Mondadori, and Melty reportedly suffered around a 50% decline, per Journaldunet. Google’s DBM reportedly blocked third-party pixels on ads purchased from exchanges due to lack of user consent, causing many bid requests from SSPs such as AppNexus, Smart+, Improve Digital, Teads and Sublimeskinz to be declined. In Germany, AppNexus’ Marius Rausch noted significant near-term fluctuations but said a quick solution emerged, shifting focus to implementing the IAB Framework in Google’s Ad Exchange/DBM with an August full integration target and a June interim solution for personalized publisher ads. The industry anticipates ongoing work on the IAB Europe T&C Framework and cites ePrivacy as the next major regulatory challenge.