Observed Signal · Aug 6, 2026 · Conference Announcement · Source: Business Wire: AdTech · Impact: 2/5 · Sentiment: Positive
Experiential & Event Marketing Market: Smartly ADVANCE Returns to New York Sept. 29
Smartly announced that its flagship conference ADVANCE will return to New York City on September 29, 2026, at Spring Studios, convening more than 750 senior marketing, agency and technology leaders. The agenda will include speakers from across the marketing ecosystem — including Accenture Song, DoorDash, Google, Meta, NBCUniversal, The New York Times, Pinterest, Reddit, TikTok, WPP and YouTube — and opening remarks from Smartly CEO Laura Desmond. The event features two tracks, Creative AI and Commerce AI, and partners such as Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok. NBA Champion Josh Hart and Matthew Hillman (CEO, PATH Talent) will appear in a closing conversation. Registration is open and qualified attendees may be eligible for complimentary admission.
Industry event announcing Smartly's ADVANCE conference that convenes marketing, agency and platform leaders to discuss AI-driven creative and commerce; relevant for networking and knowledge sharing but not a major platform policy or technical release.
Wichtigste Kernpunkte & Evidenz
- Smartly's ADVANCE conference returns to New York City on September 29, 2026 at Spring Studios.
- The event will convene more than 750 senior marketing and advertising leaders from brands, agencies and technology platforms.
- Agenda features leaders from Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUniversal, The New York Times, Pinterest, Reddit, TikTok, WPP, Wpromote and YouTube.
- ADVANCE includes two program tracks: Creative AI and Commerce AI; partners include Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok.
- Smartly CEO Laura Desmond will deliver opening remarks; NBA Champion Josh Hart and Matthew Hillman (CEO, PATH Talent) will appear in a closing conversation.
Connected Companies & Entities
21 Entities mappedBusiness Wire
Global press release distribution and investor disclosure services.
“NEW YORK--(BUSINESS WIRE)--Smartly's flagship event, ADVANCE, returns to New York City on Sept. 29, 2026, at Spring Studios....”
DoorDash
Local commerce marketplace with delivery, merchant tools and retail media.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
NBCUniversal
Diversified media group spanning TV, streaming, studios and advertising.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Social platform monetised through community advertising and data licensing.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Smartly
Cross-channel advertising software for creative, media and measurement.
“Smartly's flagship event, ADVANCE, returns to New York City on Sept. 29, 2026, at Spring Studios....”
Meta
Consumer internet platforms monetised through advertising, apps, subscriptions and VR.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Wpromote
Private-equity-backed digital marketing agency with embedded analytics technology.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Amazon
Global commerce, cloud, advertising and subscription platform company.
“With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, we h...”
Professional social platform for hiring, advertising, sales and learning.
“ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration he...”
Visual discovery platform with a self-serve advertising business.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Spotify
Audio streaming platform with subscriptions, ads and creator tools.
“With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, we h...”
YouTube
Video platform monetising audiences through ads, subscriptions and creator tools.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Snap
Social platform monetising youth audiences through ads, AR and subscriptions.
“With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, we h...”
Snapchat
Visual messaging platform monetised through advertising, subscriptions and augmented reality.
“ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration he...”
TikTok
Short-form video platform with ads, commerce and creator tools.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
The New York Times
Subscription-led news publisher with premium advertising, games, cooking and sports.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Roku
Connected TV platform combining streaming, advertising and app distribution.
“ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration he...”
Horizon Media
Independent media agency with proprietary data and identity capabilities.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
WPP
Global marketing services group with agencies, media operations and AI software.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Search, video, adtech and cloud giant within Alphabet.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
Accenture
Enterprise consultancy with managed services and selected proprietary platforms.
“The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUnivers...”
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