Observed Signal · Jul 29, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Influencer & Creator Marketing Market: Eon launches YouTube series 'House of Power' with Google and Mawave
Energy company Eon has launched a YouTube entertainment-informational series called "House of Power" in partnership with Mawave and Google. The eight-episode format mixes reality TV, gameshow elements and creator formats to explain home energy transition technologies (e.g., photovoltaic systems, heat pumps, smart energy management). The series features TV personalities Axel Stein and Susan Sideropoulos and content creators Jonas Ems, Lewin Ray and Reeze. Production is handled by Leonine C_ and the cross-channel media strategy by Mediaplus Germany. The campaign aims to make sustainable home energy solutions accessible and reach younger audiences; the series begins on 2026-08-13 with weekly 20-minute episodes published Thursdays at 18:00 on Eon's YouTube channel.
Brand-led creator campaign and partnership between an advertiser (Eon), an agency (Mawave) and Google; relevant to influencer marketing, branded content and video strategy but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Eon is launching a YouTube video series called "House of Power" in partnership with Mawave and Google.
- The series features actors Axel Stein and Susan Sideropoulos and content creators Jonas Ems, Lewin Ray and Reeze.
- The campaign consists of eight ~20-minute episodes, starting on 2026-08-13, published Thursdays at 18:00 on Eon's YouTube channel.
- Production is by Leonine C_, and the cross-channel media strategy comes from Mediaplus Germany.
- The format combines reality TV, gameshow and creator elements to explain home energy technologies (photovoltaics, heat pumps, intelligent energy management).
Verknüpfte Unternehmen
3 verknüpfte UnternehmenMawave
Social-first Performance- und Creator-Marketing-Agentur für Marken.
“Therefore the energy company Eon is launching the YouTube format "House of Power" together with Mawave and Google....”
Mediaplus
Globale Mediaagentur für datengestützte Mediaplanung, programmatischen Einkauf, Analytics und KI-gestütztes Media-Consulting.
“The cross-channel media strategy comes from Mediaplus Germany....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“Therefore the energy company Eon is launching the YouTube format "House of Power" together with Mawave and Google....”
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