Observed Signal · Jul 29, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Eon launches YouTube series 'House of Power' with Google and Mawave
Energy company Eon has launched a YouTube entertainment-informational series called "House of Power" in partnership with Mawave and Google. The eight-episode format mixes reality TV, gameshow elements and creator formats to explain home energy transition technologies (e.g., photovoltaic systems, heat pumps, smart energy management). The series features TV personalities Axel Stein and Susan Sideropoulos and content creators Jonas Ems, Lewin Ray and Reeze. Production is handled by Leonine C_ and the cross-channel media strategy by Mediaplus Germany. The campaign aims to make sustainable home energy solutions accessible and reach younger audiences; the series begins on 2026-08-13 with weekly 20-minute episodes published Thursdays at 18:00 on Eon's YouTube channel.
Brand-led creator campaign and partnership between an advertiser (Eon), an agency (Mawave) and Google; relevant to influencer marketing, branded content and video strategy but not industry-shifting.
Track Mawave Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Eon is launching a YouTube video series called "House of Power" in partnership with Mawave and Google.
- The series features actors Axel Stein and Susan Sideropoulos and content creators Jonas Ems, Lewin Ray and Reeze.
- The campaign consists of eight ~20-minute episodes, starting on 2026-08-13, published Thursdays at 18:00 on Eon's YouTube channel.
- Production is by Leonine C_, and the cross-channel media strategy comes from Mediaplus Germany.
- The format combines reality TV, gameshow and creator elements to explain home energy technologies (photovoltaics, heat pumps, intelligent energy management).
Connected Companies & Entities
“Therefore the energy company Eon is launching the YouTube format House of Power together with Mawave and Google.”
“Therefore the energy company Eon is launching the YouTube format House of Power together with Mawave and Google.”
“The cross-channel media strategy comes from Mediaplus Germany.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Leonine C_ Produces 'House of Power' for E.ON
E.ON commissioned a branded-entertainment reality series titled "House of Power - Wer spielt ein falsches Spiel?" produced by the newly formed Leonine C_ label. The eight-episode format, developed by social-lead agency Mawave together with Google, will premiere on YouTube from August 13 with weekly releases. Twelve celebrities and creators — including Axel Stein, Susan Sideropoulos, YouTuber Lewin Ray and streamer/podcaster Reeze — live together for three weeks, complete energy-themed challenges, and earn "energy points" for charity while some participants act as imposters to sabotage the group. The series showcases E.ON expert-led modernisation measures (photovoltaics, battery storage, heat pump, wallbox, intelligent energy management). Mediaplus will manage the cross-channel media strategy and additional social content to extend the campaign.
Eon and BBDO Launch Home Charging Campaign with Bonus
German energy provider Eon is promoting its new 'Eon Home Charge' tariff with a national campaign developed by agency BBDO. The offer targets electric vehicle owners who can save money by charging at home. To qualify, customers need a smart meter, a compatible EV connected to the 'Mein-Eon' app, and must input departure time and desired battery level before each charging session. With a home wallbox, they receive a bonus of 12 cents per kilowatt-hour. The campaign's creative humorously compares home charging to a gas station, with lines like 'Dear gas station, it was nice with you'. Eon aims to position itself in the growing smart charging market and address consumer concerns about e-mobility. Media planning is handled by Mediaplus, while Mawave manages social media activities. The campaign runs until next December across various channels including OOH, DOOH, podcasts, social media, display, and daily placements.
Bob the Builder Returns for E.on UK Green Skills Campaign
E.on UK has launched a 90-second commercial featuring Bob the Builder, voiced by original actor Neil Morrissey, to promote its Net Zero Training Academy. The ad humorously shows Bob learning new green skills like fitting battery packs and solar panels, highlighting the need for a skilled workforce for the UK's transition to clean power by 2050. E.on UK supports about 800 people per year in developing green skills and has trained over 1,200 apprentices since 2018. The campaign aims to raise awareness of the skills shortage in solar and low-carbon heating installation.
Receive all future signals for Mawave & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.