Mawave
Social-first performance and creator marketing agency for brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mawave Marketing GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Moosacher Str. 70, 80809 München
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- mawave.com
What Mawave does
Mawave operates an agency and consultancy model centred on social media growth and performance marketing. It creates value by planning strategy, producing creative, managing organic and paid social activity, coordinating creators, and supplying analytics that tie media activity to outcomes. Its proprietary data warehouse and dashboard support reporting, optimisation and client transparency, helping the agency package multiple services into a more integrated engagement.
Category differentiation
Mawave is a social-first marketing agency and consultancy, not a standalone enterprise software vendor or ad tech platform. Its dashboard and data warehouse support service delivery rather than defining the company as a pure SaaS provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mawave is a Germany-based marketing services firm operating as a social-first agency for brands. Its offering combines strategy workshops, organic channel management, paid social media buying, creator and influencer campaign management, content production, and analytics. The company serves business customers such as brand marketing teams, CMOs and performance marketers rather than end consumers directly. The company generates revenue primarily through managed services, including retainers, project fees and media-related service fees. Mawave also uses proprietary internal infrastructure such as a data warehouse and reporting dashboard to support campaign measurement and client reporting, but the available evidence suggests these tools mainly strengthen its service delivery and retention rather than representing a standalone software business.
Company news briefing
Briefing updated:
Mawave has officially launched 'House of Power', a YouTube branded entertainment series for E.ON developed in partnership with Google, representing a key execution of its social-lead agency strategy. To support its operational scaling to 170 staff, the firm recently finalised the appointment of a former Omnicom executive as Head of Social & Creative. These developments, alongside ongoing mandates for Decathlon and Lieferando, solidify Mawave's emphasis on large-scale branded content production and reinforce its strategic positioning within the European social commerce market.
Business model & monetisation
The company monetises through service fees rather than a pure software subscription model. Core revenue comes from monthly retainers for channel management, analytics and ongoing campaign support; project-based fees for strategy workshops and creative production; and media management fees or percentage-of-spend fees attached to paid campaign budgets. Proprietary reporting and data infrastructure appear to be bundled into broader client engagements to improve retention and justify higher-value service contracts.
- Managed social strategy and workshops
- Service fee / project-based consulting
- Paid media management
- Percentage of media spend and/or retainer
- Organic social and community management
- Monthly retainer
- Creative production
- Project fee or scoped retainer
- Analytics and dashboard reporting
- Bundled service value-add, possible recurring fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Mawave announces DMEXCO Dine & Discuss event – apply now
Recorded impact score: 5/5
A new event 'Social Insider DMEXCO Dine & Discuss' has been published, inviting applications. The event is dated 20 Aug 2026.
"House Of Power": Neues Reality-TV-Format bei YouTube
Recorded impact score: 4/5
Mawave launches 'House Of Power', a new reality TV format for E.ON on YouTube, as reported by HÖRZU.
Mawave hires Head of Social & Creative from Omnicom
Hiring · Recorded impact score: 1/5
Munich-based social-led agency Mawave appointed a new Head of Social & Creative effective August 1, 2026. The new hire is a former Account Director at Omnicom Precision Marketing Germany and fills a role that had been vacant since January 2026. The position was previously held by Ornella Sonderegger, who earlier this year moved into Mawave's management. The announcement was published by Horizont on August 4, 2026.
- Mawave appointed a new Head of Social & Creative effective 2026-08-01.
- The new hire was previously an Account Director at Omnicom Precision Marketing Germany.
Eon launches YouTube series 'House of Power' with Google and Mawave
Influencer & Creator Marketing · Recorded impact score: 2/5
Energy company Eon has launched a YouTube entertainment-informational series called "House of Power" in partnership with Mawave and Google. The eight-episode format mixes reality TV, gameshow elements and creator formats to explain home energy transition technologies (e.g., photovoltaic systems, heat pumps, smart energy management). The series features TV personalities Axel Stein and Susan Sideropoulos and content creators Jonas Ems, Lewin Ray and Reeze. Production is handled by Leonine C_ and the cross-channel media strategy by Mediaplus Germany. The campaign aims to make sustainable home energy solutions accessible and reach younger audiences; the series begins on 2026-08-13 with weekly 20-minute episodes published Thursdays at 18:00 on Eon's YouTube channel.
- Eon is launching a YouTube video series called "House of Power" in partnership with Mawave and Google.
- The series features actors Axel Stein and Susan Sideropoulos and content creators Jonas Ems, Lewin Ray and Reeze.
Why Childcare Distribution is Key to Workplace Gender Equality
Other · Recorded impact score: 1/5
Jason Modemann, founder and CEO of social media agency Mawave, shares his perspective on gender equality and the distribution of care work. Drawing from observations at a playground and statistical evidence showing German women perform 43.4% more unpaid care work than men, Modemann argues that workplace equality cannot be solved by corporate quotas alone. Instead, he highlights the necessity for employers to establish flexible frameworks that accommodate different family realities. Modemann argues that understanding family commitments and offering flexibility are essential prerequisites for fair performance evaluation.
- Women in Germany perform an average of 43.4% more unpaid care work than men, representing about 29.5 hours per week compared to 20.5 hours for men.
- Mothers in Germany handle approximately 73% of child sick days.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Werkstudent Design & Strategy(Intern) | Sales | München, remote | |
| Performance Marketing Manager - Social Media(Mid-Level) | Media & Measurement | München, remote | |
| Team Lead Influencer Marketing(Lead) | Media & Measurement | München, remote | |
| Senior Social Media Manager - Schweiz(Senior) | Social & Creative Unit | Zürich, remote | |
| Senior Creative Designer(Senior) | Social & Creative Unit | München, remote |
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Questions about Mawave
What is Mawave?
Mawave is a German social-first marketing agency that provides strategy, paid media, organic social management, creator marketing, content production and analytics for brands.
Who uses Mawave?
Its customers are brand marketing teams, CMOs, social media managers, performance marketers and other business buyers seeking outsourced social and growth services.
How does Mawave make money?
Mawave makes money through retainers, project fees, creative production work and media management fees tied to paid campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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