Performance Media & AdTech Consultancies · Agency & Consultancy
Mawave
Social-first performance and creator marketing agency for brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mawave Marketing GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Moosacher Str. 70, 80809 München
- Company size
- 50–200
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- mawave.com
What Mawave does
Mawave operates an agency and consultancy model centred on social media growth and performance marketing. It creates value by planning strategy, producing creative, managing organic and paid social activity, coordinating creators, and supplying analytics that tie media activity to outcomes. Its proprietary data warehouse and dashboard support reporting, optimisation and client transparency, helping the agency package multiple services into a more integrated engagement.
Category differentiation
Mawave is a social-first marketing agency and consultancy, not a standalone enterprise software vendor or ad tech platform. Its dashboard and data warehouse support service delivery rather than defining the company as a pure SaaS provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mawave is a Germany-based marketing services firm operating as a social-first agency for brands. Its offering combines strategy workshops, organic channel management, paid social media buying, creator and influencer campaign management, content production, and analytics. The company serves business customers such as brand marketing teams, CMOs and performance marketers rather than end consumers directly. The company generates revenue primarily through managed services, including retainers, project fees and media-related service fees. Mawave also uses proprietary internal infrastructure such as a data warehouse and reporting dashboard to support campaign measurement and client reporting, but the available evidence suggests these tools mainly strengthen its service delivery and retention rather than representing a standalone software business.
Company news briefing
Briefing updated:
Mawave has expanded its client portfolio and campaign footprint through social media mandates with Lieferando for its global brand campaign and the acquisition of Mister Spex. Additionally, the agency has driven creative execution for HDI featuring brand ambassador Ralf Schumacher, while CEO Jason Modemann has publicly addressed the evolving role of artificial intelligence in agency workflows.
Business model & monetisation
The company monetises through service fees rather than a pure software subscription model. Core revenue comes from monthly retainers for channel management, analytics and ongoing campaign support; project-based fees for strategy workshops and creative production; and media management fees or percentage-of-spend fees attached to paid campaign budgets. Proprietary reporting and data infrastructure are bundled into broader client engagements to improve retention and justify higher-value service contracts.
- Managed social strategy and workshops
- Service fee / project-based consulting
- Paid media management
- Percentage of media spend and/or retainer
- Organic social and community management
- Monthly retainer
- Creative production
- Project fee or scoped retainer
- Analytics and dashboard reporting
- Bundled service value-add, possible recurring fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Spanish full-service digital marketing and consulting agency.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
HDI and Ralf Schumacher Launch Second Campaign Film
Marketing Campaign · Recorded impact score: 1/5
HDI, together with brand ambassador Ralf Schumacher and agency Mawave, has released the second film in its current advertising campaign. The 20-second spot humorously depicts a bromance story, referencing the final scene of "Fast & Furious 7" and elements from WirkaufendeinAuto.de ads. The campaign aims to strengthen HDI's brand in the private customer segment and appeal to new target groups, making insurance offerings more understandable. The agency Mawave, led by Managing Director Till Weyerhäuser, delivers its first major work for HDI with this campaign. The spot is being distributed across Instagram, TikTok, and LinkedIn.
- HDI and Ralf Schumacher launched a second campaign film two weeks after announcing their partnership.
- The 20-second spot was created by social-first agency Mawave, led by Managing Director Till Weyerhäuser.
Mawave News & Press: Ralf Schumacher wird Markenbotschafter für HDI
Recorded impact score: 4/5
New press releases added: Ralf Schumacher becomes brand ambassador for HDI; Mawave hires Niklas Falkenstein as Head of Social & Creative; E.ON launches YouTube reality format 'House of Power'; Mister Spex selects Mawave; and more.
AI is not the problem, mediocre agencies are
Agency & Consultancy · Recorded impact score: 2/5
In a guest article for Horizont, Jason Modemann, CEO of the social lead agency Mawave, argues that artificial intelligence is not the end of agencies, but rather exposes mediocre agency work. He suggests that AI radically changes the agency industry, but not in the way many believe. The article is opinion-based, providing practical insights on how AI tools can be integrated into workflows and how agencies need to adapt to stay relevant. It emphasizes the importance of quality and differentiation in the face of AI-driven efficiency.
- Jason Modemann is the CEO of Mawave, a social lead agency.
- Mawave is a social lead agency.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Trainee Performance Marketing(Intern) | Media & Measurement | München, remote | |
| Werkstudent Presentation Design & Content(Intern) | Sales | München, remote | |
| Team Lead Influencer Marketing(Lead) | Media & Measurement | München, remote | |
| Performance Marketing Manager - Social Media(Mid-Level) | Media & Measurement | München, remote | |
| Senior Social Media Manager - Schweiz(Senior) | Social & Creative Unit | München, remote |
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Questions about Mawave
What is Mawave?
Mawave is a German social-first marketing agency that provides strategy, paid media, organic social management, creator marketing, content production and analytics for brands.
Who uses Mawave?
Its customers are brand marketing teams, CMOs, social media managers, performance marketers and other business buyers seeking outsourced social and growth services.
How does Mawave make money?
Mawave makes money through retainers, project fees, creative production work and media management fees tied to paid campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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