Observed Signal · Sep 23, 2026 · Opinion / Analysis · Source: Horizont · Impact: 2/5 · Sentiment: Positive
AI is not the problem, mediocre agencies are
In a guest article for Horizont, Jason Modemann, CEO of the social lead agency Mawave, argues that artificial intelligence is not the end of agencies, but rather exposes mediocre agency work. He suggests that AI radically changes the agency industry, but not in the way many believe. The article is opinion-based, providing practical insights on how AI tools can be integrated into workflows and how agencies need to adapt to stay relevant. It emphasizes the importance of quality and differentiation in the face of AI-driven efficiency.
Industry opinion piece on AI's impact on agencies, relevant but not breaking news.
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Key Takeaways & Evidence Grounding
- Jason Modemann is the CEO of Mawave, a social lead agency.
- Mawave is a social lead agency.
- The article discusses the impact of AI on the agency industry.
- The article argues AI is not the end of agencies.
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1 Entity mapped“Jason Modemann, CEO der Social-Lead-Agentur Mawave...”
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