Observed Signal · Sep 19, 2026 · Interview · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Media Strategy Market: ARD Program Director Reflects on Babylon Berlin and Future
In an interview with DWDL.de, ARD Program Director Christine Strobl discusses the legacy of the hit series 'Babylon Berlin' and her strategic goals for the public broadcaster. She reflects on the initial challenges of the project, including a partnership with Sky Deutschland, and the lessons learned about cooperation and windowing. Strobl emphasizes the need for more collaboration across the German media landscape, including with ZDF, RTL, and streaming platforms, to remain relevant amid budget constraints and audience fragmentation. She also details her ambition to transform ARD's linear thinking, with a focus on its mediathek, and reveals a reshuffling of the program coordination structure into five core genres. She extended her contract until 2031.
The article discusses strategic directions at ARD, a major public broadcaster, but does not involve direct AdTech or digital advertising developments.
Wichtigste Kernpunkte & Evidenz
- Christine Strobl extended her contract as ARD Program Director until 2031.
- The final season of 'Babylon Berlin' cost a third more per broadcast minute than previous seasons.
- ARD and ZDF are cooperating again for the Tour de France and in entertainment.
- Strobl's contract extension was signed on May 1.
- ARD is in talks with RTL and other partners for a national ESC selection.
Verknüpfte Unternehmen
7 verknüpfte UnternehmenNetflix
Streaming-Plattform mit Einnahmen aus Abonnements und digitaler Werbung.
“Mentions that ARD content is available on Netflix as an example of blurring boundaries....”
RTL Group
Ein führender europäischer Medienkonzern in den Bereichen Broadcaster, Streaming, Werbevermarktung und Content-Produktion.
“Talks with RTL are ongoing for a national ESC selection....”
Sky Deutschland
Deutscher Pay-TV-, Streaming- und Premium-Video-Werbebetreiber.
“She reflects on the partnership with Sky Deutschland for 'Babylon Berlin'....”
ARD
Deutschlands föderales öffentlich-rechtliches Mediennetzwerk für TV, Audio und digitale Streaming-Plattformen.
“ARD Program Director Christine Strobl discusses the legacy of the hit series 'Babylon Berlin' and her strategic goals for the public broadca...”
WDR
Führende öffentlich-rechtliche Rundfunkanstalt in Deutschland mit einem reichweitenstarken, crossmedialen Content-Distributionsnetzwerk über TV, Radio und digitale Plattformen.
“WDR sports chief Karl Valks is mentioned in the context of a meeting with Strobl....”
Joyn
Deutsche Streaming-Plattform, die Live-TV, AVOD und Premium-Abonnements in einem Service vereint.
“Mentions that ARD and ZDF content is available on Joyn....”
ZDF
Deutscher öffentlich-rechtlicher Rundfunksender mit frei empfangbarem Fernsehen, Streaming-Angeboten und Nachrichtenplattformen.
“ARD and ZDF are cooperating again for the Tour de France and in entertainment....”
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