Tubi vs Xumo

MLW Wrestling Comes to Tubi in New Free Streaming Deal

Major League Wrestling (MLW) announced a new streaming distribution agreement with Tubi, bringing its weekly series 'MLW FUSION' to the free, ad-supported platform. New episodes will stream every Thursday at 8 p.m. ET, starting September 17. MLW's founder and CEO, Court Bauer, emphasized the brand's commitment to free, accessible wrestling. The deal leverages Tubi's reported 110 million monthly active users. This move follows a similar partnership with Veeps in May and keeps the series available on YouTube and other outlets. Tubi is expanding its wrestling content, also hosting WWE Evolve and AEW Dynamite. The agreement highlights the growing trend of wrestling promotions distributing content via FAST platforms.

• MLW and Tubi announced a streaming distribution agreement for 'MLW FUSION'.
• New episodes will stream every Thursday at 8 p.m. ET, starting September 17.
• Tubi has approximately 110 million monthly active users.

Tubi Launches Emotional Marketing Campaign with Movie Recommendation Hotline

Tubi, Fox Corporation's free ad-supported streaming service, launched its largest-ever global brand campaign, 'Find Any Feeling For Free,' on September 10, 2026. The campaign connects viewers' emotions with movie and show recommendations, featuring nine 15-second commercials created with agency Mischief @ No Fixed Address. In the US, Tubi introduced TubiFone, a hotline (1-833-605-TUBI) where callers receive personalized suggestions based on their mood. This launch coincides with Tubi announcing over 110 million monthly active users, a 14% year-over-year increase, across markets including the US, Canada, Mexico, Latin America, UK, and Australia. CMO Nicole Parlapiano emphasized that content choices are often driven by emotional needs, and the campaign taps into that. The initiative aims to strengthen Tubi's brand as a destination for free, emotionally resonant content.

• Tubi launched its largest-ever global campaign 'Find Any Feeling For Free' on September 10, 2026.
• The campaign includes nine 15-second commercials created with Mischief @ No Fixed Address.
• A TubiFone hotline (1-833-605-TUBI) in the US offers interactive movie recommendations based on mood.

Tubi Launches Permanent Horror Hub

Tubi announced the launch of the Terror on Tubi Hub, a permanent hub for horror content across its platform. Tubi says users stream over 53 million hours of horror each month and the service offers more than 13,000 hours of horror programming. The hub will centralize existing horror titles and add new Tubi Original feature films (including Buzzkill and R.L. Stine’s: Pumpkinhead 2) plus creator-led series. Terror on Tubi will be available on web, mobile and connected devices and will roll out in Canada, the U.K., Australia, and Latin America with region-tailored content.

• Tubi launched the Terror on Tubi Hub as a permanent destination for horror content.
• Tubi reports users stream over 53 million hours of horror per month on the platform.
• Tubi has more than 13,000 hours of horror content available.

The New Playbook for Reaching Sports Fans

Sports fans don't follow a linear path anymore. Discover how Xumo is helping brands reach audiences across the entire sports journey, from discovery and live viewing to year-round engagement.

What to Watch in August 2026: New Shows, Football, Free Picks

New premieres, NFL preseason, MLB at Field of Dreams, and Emmy catch-up picks. Here is what to watch in August 2026 and where to stream it on Xumo.

NASCAR Studios and Words + Pictures Hit Series “RISING” Returns for Season 2, Streaming Exclusively on Xumo Play

New Season Follows NASCAR’s Most Dynamic Young Stars Including Carson Hocevar, Connor Zilisch and Brenden “Butterbean” Queen