Observed Signal · Sep 15, 2026 · Market Signal · Source: Xumo · Impact: 3/5
The New Playbook for Reaching Sports Fans
Sports fans don't follow a linear path anymore. Discover how Xumo is helping brands reach audiences across the entire sports journey, from discovery and live viewing to year-round engagement.
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Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV.
Streaming Revolution: Live Sports and AI Transform Ad Landscape
In a podcast interview on the AdTechGod Pod, Ying Wang, General Manager of Xumo, discusses the evolution of streaming advertising, the monetization and engagement opportunities presented by live sports, and the role of AI in personalizing user experiences and optimizing advertising. Wang describes Xumo’s strategy to build a comprehensive ecosystem around live sports events and characterizes the company’s differentiation as an "operating system" approach. She also emphasizes career advice for professionals in ad tech, the democratization of streaming with new entrants, and expectations for more personalized, immersive streaming experiences driven by AI.
Live Sports Has a New Audience. Does Your Media Plan Know That?
Discover how live sports audiences are changing—and how Infillion’s Infinite Video helps brands reach fans across leagues, screens, and beyond the game.
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