Observed Signal · Oct 13, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Roku Adds 8 New Free Live Channels
The Roku Channel expanded its free ad-supported live TV lineup in early October 2026 by adding eight new channels, available immediately on Roku devices. New offerings include live sports talk show 'Pregame with Matthew Berry', 24/7 bowling channel 'Bowling TV', linear channels for 'Murdoch Mysteries', 'Scrubs', 'Black-ish', and 'Fresh Off the Boat', a curated movie channel 'Xumo Her Movies', and paranormal creator channel 'Helgi Davies Paranormal Investigator'. These additions bring the platform's free linear channel count to over 500, reinforcing Roku's position as a major free ad-supported streaming destination.
This news reflects the continued growth of free ad-supported streaming (FAST) on Roku, a major CTV platform, which is relevant for advertisers seeking scale in AVOD environments.
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Key Takeaways & Evidence Grounding
- The Roku Channel added 8 new free live channels in October 2026.
- New channels include 'Pregame with Matthew Berry', 'Bowling TV', 'Murdoch Mysteries', 'Scrubs', 'Black-ish', 'Fresh Off the Boat', 'Xumo Her Movies', and 'Helgi Davies Paranormal Investigator'.
- The platform now offers over 500 free linear channels.
- The new channels are available immediately on Roku TVs and streaming players via the Live TV section.
- Roku Channel is a free ad-supported streaming service.
Connected Companies & Entities
2 Entities mapped“The Roku Channel continued its rapid expansion of free ad-supported live programming.”
“Xumo Her Movies added a curated movie channel.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Roku Adds 7 Free Live Channels to The Roku Channel
Roku expanded The Roku Channel’s free, ad-supported offering by adding seven new live channels to Roku TVs and Roku players. The additions — spanning sports (World Surf League), history (History Untold), drama (Third Watch), talk (Nosey Daytime Talk), Alaska-focused outdoors (All Out Alaska), extreme-lifestyle programming (Extreme Living) and basketball entertainment (Jesser) — aim to broaden content variety, boost engagement and strengthen Roku’s AVOD inventory amid industry growth in free streaming alternatives. The update is available directly on Roku devices and reinforces The Roku Channel’s role as a FAST/AVOD destination.
Roku Adds Seven Free Live Channels to Roku Devices
Roku announced on 2026-06-30 that it added seven new live channels to Roku TVs and Roku players, expanding The Roku Channel’s free, ad-supported lineup. The additions include QVC 365, Local Now Las Vegas, Dateline Español, Telemundo Las Vegas, Joy Sauce Network, Popcorn Center, and Rugby Pass TV. The new channels cover shopping, local news, Spanish-language programming, positive entertainment, movies and sports, and are available without subscription fees via the Roku Channel Store or the device live TV guide. Roku positions the expansion as a way to broaden viewer choice, reach niche audiences, and keep engagement on its platform.
Roku Adds Six Free Live Channels to The Roku Channel
Roku has added six new free live linear channels to The Roku Channel roster, now available to Roku TVs and Roku streaming players. The additions — channels 5247 (CW Pwede WWE), 1025 (cindietv), 925 (Real American Voice in E3), 924 (LATiunus), 580 (Danny Duncan TV), and 577 (AMP) — are ad-supported and stream in The Roku Channel’s live TV guide without additional subscription fees. The update expands Roku’s free linear content mix across entertainment, news, Spanish-language, independent film, creator-driven, and music-oriented programming. The article was published on 2026-08-11.
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